5 Destinations for Musical Journeys and How to Embrace Them

What better way to immerse yourself in a culture than through its melodies? Acknowledging the ability of music and dance to elevate your travel experiences, the United States Tour Operators Association embarked on a quest for some of the world’s most captivating sounds. The outcome is USTOA On Tour Live, a road documentary providing a glimpse into the individuals and locations that embody these global musical traditions. To celebrate this new release, we explored the five destinations featured, from the lively Lindjo dancers on Croatia’s Adriatic Coast to the enchanting Mevlevi music of Türkiye. After experiencing the unique musical treasures of each place alongside their remarkable sights and flavors, visit USTOA to start planning your own melodious adventure.

The Vibrant Rhythms of Colombia

Referred to as the 'Land of 1,000 Rhythms,' Colombia's rich cultural tapestry has birthed unique musical genres like champeta, vallenato, porro, and cumbia. Influenced by indigenous traditions, as well as African, Spanish, and other cultures, every region reveals a distinct musical landscape, enriched by a plethora of folk and international music festivals.

A premier destination to experience the vibrant essence of Colombia is the Barranquilla Carnival, celebrated each February or March and recognized as a Masterpiece of the Oral and Intangible Heritage of Humanity by UNESCO. Venturing further into the heart of the country, the lively city of Cali, nestled alongside the Andes, hosts the Petronio Álvarez Music Festival every August, showcasing traditional sounds from Pacific coastal communities. Additionally, the Vallenato Legend Festival in Valledupar each late April and the Mono Núñez Andean Music Festival in Ginebra every June are just a few of the myriad cultural festivities that abound throughout the nation.

Music enthusiasts will find everything they need within urban areas, from Bogotá’s array of universities and cultural venues to the charming, cobbled streets and historic architecture of Cartagena. In Cartagena, the artsy neighborhood of Getsemaní provides an endless cultural experience, starting with dinner at one of its innovative, world-class eateries like Celele or Cocina de Pepina. Conclude your evening with a nearby performance by a talented Colombian artist like Gregorio Uribe, whose vibrant cumbia rhythms are sure to captivate.

Naturally, as the country boasting the highest biodiversity per square mile globally, Colombia's extraordinary variety goes beyond its musical offerings. Among the countless natural wonders awaiting discovery in its six primary regions are the verdant landscapes and towering peaks of the Sierra Nevada de Santa Marta and the untamed, beach-lined deserts of La Guajira—each a glimpse into the treasures of the Greater Colombian Caribbean.

The Timeless Dance of Dubrovnik

Once a leading maritime power, the historic port city of Dubrovnik is rich in cultural heritage, offering layers of history just waiting to be discovered. With its stunning Baroque architecture set against a brilliant blue sea, the steady stream of visitors to this Dalmatian gem has left a lasting mark on the city, evident in its vibrant cuisine, renowned literary scene, and unique historical music traditions.

Always bustling, Old Town Dubrovnik is alive with music that spills out into the streets. At Libertina, you can enjoy an espresso, a refreshing Ožujsko lager, or even a glass of pošip, a distinctive Dalmatian wine, all while mingling with local artists and colorful characters. Venture outside to Gundulićeva Poljana, the open-air market of Old Town, to savor local delights like candied almonds and honey, with the air filled with melodies from nearby street performers. If fortune smiles upon you, you might witness the enchanting performances of Klapa singers featured in USTOA On Tour Live; their harmonious songs are truly unforgettable.

If you're visiting during the summer, be sure to listen for the sounds near the Dominican Monastery or the Church of St. Blaise, where the local folk legend Ibrica Jusić has kept the troubadour tradition alive with spontaneous concerts for nearly 50 years. Blending influences from Croatia, France, Italy, and Bosnia, particularly the sevdalinka style, Jusić is just one of the highlights of the Dubrovnik Summer Festival, now in its 74th year. This festival transforms the city's streets with performances of music and theater from around the world, celebrating a long-standing intellectual heritage. Central to this tradition, as showcased in USTOA’s video, is the kolo linđo.

Originating in the early 19^th century, influenced by Dinaric and Mediterranean dance styles, the kolo linđo serves as a vital social institution where dancers can express their individuality, even amidst adversity. As a traditional form of courtship, participants form a circle, guided by the dance leader, or kolovođa, who plays the fiddle-like lijerica while pairing off dance partners. These couples then engage in a lively, often flirtatious dance within the circle. Commonly seen at weddings and other celebrations, the kolo linđo is an essential aspect of Dubrovnik’s culture, and witnessing a performance by troupes like Lindjo should be a must for your next Adriatic trip.

The Rich Musical Tapestry of Panamá

Positioned as the literal crossroads between North and South America and bordered by both the Caribbean and the Pacific, Panamá naturally serves as a melting pot of cultures. This rich diversity is reflected in its vibrant music scene, which incorporates influences from Spain, Africa, and numerous Indigenous groups. Rooted in its historical significance as a hub, contemporary folk musicians blend these traditions into a style known as pindín, or música típica, an uplifting and eclectic mix of sounds that features instruments like the accordion, the five-stringed mejorana, the four-stringed bocana, wooden drums called tambores, and even a unique form of yodeling.

In recent times, the vibrant and infectious beats of reggaeton have emerged as Panamá's standout musical contribution to the world. Additionally, when discussing salsa—one of the most cherished dance genres globally—Panamá's impact is undeniable, highlighted by the iconic Rubén Blades, an 11-time Latin Grammy winner and a native of Panamá City. Furthermore, the Grammy-nominated band Afrodisíaco, based in Panamá City, presents a contemporary take on Panamanian music, weaving complex rhythms from traditions such as atravesao, tambor norte, bullerengue, congo, and cortacacho.

Jazz enthusiasts also find their haven here, thanks to the Panamá Jazz Festival, which takes place every January and is hosted by the nonprofit Fundación Danilo Pérez, named after the celebrated Grammy-winning pianist. This event allows young talents from around the world to collaborate with prominent jazz figures while participating in masterclasses and various educational programs.

Beyond Pérez’s efforts, music education is a significant focus in Panamá. The Escuelita del Ritmo, located in Portobelo, utilizes music as a means to foster positive social change while preserving the nation's cultural heritage. Their dedication enables international visitors to engage in ongoing congo drumming and dancing courses, providing a hands-on experience of the region's rich folkloric traditions.

Travelers keen to explore native Panamanian sounds can immerse themselves in the music of Indigenous communities, including the Naso Tjër Di, Ngäbe, Buglé, Bribri, Emberá, Guna, and Wounaan. A visit to the Emberá along the Río Chagres delta or the Ngäbe-Buglé tribes in Veraguas, Chiriquí, and Bocas del Toro allows visitors to support the preservation of their unique music and dance customs. Each experience also offers the chance to purchase handmade instruments like the sonajero, a rhythmic tool crafted from natural gourds, while enjoying Panamá’s breathtaking coastlines and lush jungles.

The Enduring Musical Heritage of Peru

While Peru is famous globally for its Incan marvel, Machu Picchu, this South American country has so much more to offer. From riding the waves of the Pacific to exploring the Amazon River, nature enthusiasts will find plenty to occupy their time. With musical traditions tracing back to the era of Machu Picchu, this destination is rich in melody, making it one of the world's premier musical hotspots.

Across Peru, you can hear the blend of African, Native Andean, and European influences reflected in instruments like the cajón, ocarina, pan flute, and the guitar-like bandurria. The Banda San Pedro, featured in the USTOA video, showcases this European influence with its full brass sections while keeping its songs deeply rooted in local traditions. The band frequently performs at regional religious celebrations like Corpus Christi.

Peru's devotional music is notably diverse. In the Cusco region, the Inti Raymi festival, celebrated annually on June 24, plays a key role in preserving Incan spiritual customs. Additionally, in the Andean town of Ocongate, the age-old Pilgrimage to the Sanctuary of the Lord of Qoyllurit’i, known as the Snow Star festival, kicks off 58 days after Easter, attracting worshippers from all over South America for continuous singing and dancing.

For those seeking vibrant nightlife, the former Incan capital of Cusco stands out as one of the most energetic spots on the continent. With a mix of pubs, discos, and music venues showcasing traditional folk tunes, contemporary pop, and a variety of other genres, there's something for everyone. The heart of this lively scene is the Plaza de Armas, where you can experience native music and dance at the Centro Qosqo de Arte Nativo, savor locally sourced dishes accompanied by live music at Wasicleta, or dance the night away at numerous clubs scattered around the area.

A Musical Journey Through Türkiye

Situated at the intersection of East and West, Türkiye has long been a cultural melting pot, hosting diverse civilizations from ancient Anatolians like the Hittites and Luwians to the Ottomans and the Turkish Republic. This rich tapestry of cultural heritage is immediately apparent upon visiting the UNESCO World Heritage Historic Areas of İstanbul and the adjacent Grand Bazaar, where artisans craft traditional Turkish instruments such as the oud, saz, and ney.

The ancient influences of Türkiye are clearly reflected in its diverse musical genres, particularly in İstanbul, the cultural capital that hosts the Beyoğlu Culture Route Festival and the İstanbul Jazz Festival each July, alongside the İstanbul Music Festival every June. These events transform the city into a vibrant hub filled with a wide range of local and international performers. Just a two-hour drive northwest of İstanbul, Edirne celebrates the International Balkan Music Festival each October, showcasing the folk music and dance of the rich variety of Balkan cultures in the region.

Classical music enthusiasts should visit Ankara, the capital, to experience the historic Presidential Symphony Orchestra, which has been performing for 200 years. Additionally, the coastal city of Antalya hosts the International Antalya Piano Festival each autumn. Along the Turkaegean Coast, the picturesque towns of Bodrum and Çeşme come alive with open-air festivals in summer, offering sun-seekers the chance to enjoy multicultural performances amidst their charming boulevards.

And who could overlook Konya, the heart of Sufism? Every September, the Mystic Music Festival pays tribute to the legacy of the poet Rumi, while the Şeb-i Arus ceremonies in December honor him with stunning performances by the Mevlevi Order, also known as the Whirling Dervishes, as depicted in the USTOA video. This mystical celebration brings devotees together to honor Rumi’s teachings and spiritual wisdom through the art of whirling. Don’t miss a visit to the Mevlana Museum, a monumental 13th-century structure that serves as Rumi’s final resting place.

Traveling in Style

For your journey to a music-rich locale, whether in Türkiye or elsewhere, Turkish Airlines is undoubtedly one of the best choices. With its central hub in İstanbul, the airline operates more flights to international destinations than any other, reaching 129 countries across five continents.

Alongside its rapidly expanding fleet, Turkish Airlines boasts a dedicated team committed to delivering world-famous Turkish hospitality. This includes award-winning services in its newly designed Business Class cabins aboard the efficient 787-9 Dreamliner. Renowned for its exceptional cuisine, the airline introduced a fresh menu in June 2023, and Business Class travelers on long-haul and select regional flights can enjoy the unique experience of Flying Chefs, who prepare gourmet meals to order with the finest ingredients.

Operating from its new base at the state-of-the-art İstanbul Airport—set to become the largest in the world—Turkish Airlines is shaping the future of air travel. The airline continuously enhances the travel experience, offering initiatives like the Turkish Airlines Corporate Club, one of the most extensive corporate frequent flyer memberships globally, featuring exclusive perks and benefits.

For travelers departing from the United States, Turkish Airlines currently offers direct flights to İstanbul from 13 gateway cities, including Atlanta, Washington, D.C., New York, Newark, Chicago, Houston, Dallas, Miami, Boston, San Francisco, Los Angeles, Seattle, and Detroit. An additional gateway in Denver is expected to open later this year.

Uncover your ideal musical journey with USTOA

The world is filled with limitless opportunities to explore music, and while these five destinations will certainly impress, they are just the beginning. To help you uncover even more possibilities, USTOA collaborates with thousands of local experts across hundreds of countries, providing expert-led tours that allow you to experience the joy of dance and discover rhythms you never knew you had. Design your musical journey with USTOA.