Make unforgettable memories at the top destinations in Switzerland

Experience a stylish holiday at the finest places to explore in Switzerland. Perfect for families, couples, and groups of friends, Switzerland has something for everyone. Continue reading to discover our top recommendations for your trip.

Top destinations in Switzerland: Lake Geneva area

A quintessential region of Switzerland, the Lake Geneva area boasts a vibrant city and tranquil nature. Wander through the nearby hills, relax by the lake, or simply enjoy the scenery.

Geneva

As the country's most cosmopolitan city, Geneva is a must-visit destination in Switzerland. A hub of congress, culture, and history, this city has much to offer. Don’t miss the Horloge Fleuri, the iconic flower clock representing Geneva’s watchmaking heritage, located in the Jardin Anglais. With a wide array of attractions including theatres, opera houses, museums, and restaurants, you can fill your schedule with exciting activities.

Lake Geneva

The tranquil ambiance of Lake Geneva provides activities for everyone. Enjoy breathtaking views on a scenic boat tour across the lake, or relax at Riviera Beach for a refreshing swim in the crystal-clear waters. For thrill-seekers, there are plenty of adventure activities such as hiking, biking, zip-lining, and laser tag.

Top destinations in Switzerland: Zurich region

Zurich is a premier leisure destination that offers an abundance of attractions. In this northern part of Switzerland, you’ll discover hills, lakes, and forests surrounding charming villages.

Zurich

Zurich, the largest city in Switzerland, is one of the top places to explore. It can keep you entertained for days with its opera, musicals, museums, and galleries. For those in need of shopping, Bahnhofstrasse and Limmatquai offer a luxurious retail experience. A fantastic time to visit is the first weekend of July for the Zurich Festival, when the city transforms into a vibrant hub of music and street food.

Lake Zurich

As one of the largest lakes in Switzerland, Lake Zurich is a must-visit destination. Whether you prefer a boat ride, fishing, swimming, or exploring the incredible hiking trails around the lake, the breathtaking views will captivate you. A wonderful day trip option is Ufenau Island, where you can tour a vineyard, visit a chapel, and enjoy a meal at a restaurant.

Top destinations in Switzerland: Bern region

The Bern region, another stunning area of Switzerland, features charming countryside and is home to the capital city. Once you explore this beautiful region, you'll find it hard to leave.

Bern

As the capital city, Bern is undoubtedly one of the top places to visit in Switzerland. Nestled on a peninsula along the River Aare, the city exudes medieval charm. With its Old Town recognized as a UNESCO World Heritage site, you’ll love wandering through its cobblestone streets and admiring the magnificent cathedral. Don’t miss the medieval clock tower, Zytglogge, which provides breathtaking panoramic views of the city and beyond.

Gurten

Located just a 16-minute drive south of Bern, Gurten is a mountain peak standing over 850 meters high. This natural haven offers fantastic activities throughout the year. You can reach the summit by walking, cycling, or taking the Gurtenbahn, and you’ll be rewarded with lush meadows in the summer or a picturesque snow-covered landscape in winter. If you’re visiting with kids, there’s a free toboggan run that's 500 meters long and fun for all ages.

Top destinations in Switzerland: Graubunden

This region of Switzerland, with its stunning alpine valleys and rivers, is a treasure trove of natural beauty. Whether you visit in summer or winter, you’ll fall in love with this part of the country.

Explore Graubunden in the summer

Graubunden is one of the finest places to visit in Switzerland during the summer. With its crystal-clear lakes and azure skies serving as the perfect backdrop to lush valleys and forests, it’s a haven of peace and tranquility. A wonderful family outing includes riding the Rhaetian Railway through the mountains for breathtaking views or enjoying a hike and picnic in one of the expansive green areas.

Explore Graubunden in the winter

In winter, Graubunden transforms into a skier’s paradise, featuring slopes suitable for all skill levels and ages. For an unforgettable experience, consider taking a hot-air balloon ride over the snow-covered mountains.

For an extra thrill, try the St. Moritz bobsled run with a professional; it’s sure to get your adrenaline pumping. Chur, the oldest town in Switzerland, is a wonderful place to immerse yourself in the country's rich heritage and is a fantastic destination for families.

Top destinations in Switzerland: Valais

A distinctive region of Switzerland, Valais boasts a varied landscape that includes mountains, vineyards, and rivers. From skiing to exploring historic towns, this area truly has something for everyone.

Zermatt

Zermatt is a top destination in Switzerland for those eager to explore the highest skiing areas in the Alps. Perfect for adventure enthusiasts, you can engage in winter sports and even learn mountaineering at the local climbing center.

With the iconic triangular silhouette of the Matterhorn as your backdrop, Zermatt is an idyllic spot for your holiday. A great tip is to ride the Gornergrat cog train, which ascends from Zermatt to a breathtaking viewpoint offering unobstructed views of the Matterhorn.

Sion

Sion, a city rich in culture, is one of the best places to explore in Switzerland. For nature lovers, Lac du Mont d’Orge is a charming small lake teeming with wildlife, perfect for hiking. The 12th-century Sion Cathedral, known for its Gothic architecture and stunning stained-glass windows, is a wonderful family-friendly attraction. Conclude your visit to Sion with a trip to the 13th-century Tourbillon Castle, perched on a hillside, surrounded by woods, and providing a panoramic view of the city.

Top destinations in Switzerland: Lake Lucerne region

For the ultimate getaway on your holiday, make your way to the Lake Lucerne region. Its tranquil setting is perfect for recharging your spirit.

Lucerne Old Town

Take your time to wander through the historic heart of this renowned area, situated along the banks of the Reuss. With its tall, colorful houses and cobblestone streets, you’ll feel as though you’ve stepped back in time. Start your journey at Weinmarkt, a square bordered by medieval guild halls, and then continue to the Italian Renaissance town hall, Rathaus Stadt Luzern, a stunning architectural masterpiece from the early 17th century.

Lake Lucerne

If you're looking to unwind even more, visit Lake Lucerne, where you can relax and capture the perfect photo. With its turquoise waters framed by majestic mountains, the lake is ideal for a lovely day out. Lucerne lies in the northwest corner of the lake, and a fantastic way to explore is by taking a ride on one of the paddle steamers, which offer daily tourist excursions. Alternatively, enjoy the lively atmosphere of the lake by dining at a shore-side restaurant, savoring fondue and raclette, two beloved Swiss cheese specialties.

Top destinations in Switzerland: Ticino

Bringing a touch of Italian charm to Switzerland, Ticino is a must-visit region. With palm trees, beautiful beaches, and charming towns, you might just feel like you’re in Italy.

Lake Lugano

Straddling the border of Switzerland and Italy, Lake Lugano is an essential destination. No matter where you go along the lake, you'll be treated to breathtaking views of the water and the surrounding mountains from every angle.

A boat ride is an excellent way to appreciate the region’s diversity, with highlights including the grand villas of Morcote and the picturesque fishing village of Gandria. Alternatively, visit one of the numerous parks, such as Parco Scherrer in Morcote, where you can stroll and take in the stunning scenery at every turn.

Locarno

Located in southern Ticino, this Italian-speaking resort enjoys a sunny climate year-round. Founded in the 12th century, you can still explore the old town's Castello Visconteo, which houses the Museo Civico, showcasing a variety of Roman artifacts.

Art lovers will find the 15th-century Santuario della Madonna del Sasso irresistible, a pilgrimage site rich in artistic treasures. After a day of sightseeing, unwind at Parco Giochi al Burbaglio, where you can picnic with views of Lake Maggiore.

Top destinations in Switzerland: Basel region

As a cultural hub and historical landmark, Basel offers the perfect blend of leisure and exploration. Experience a wealth of activities at one of the best places to visit in Switzerland.

Basel Old Town

Experience the timeless charm of Basel’s Old Town, where history and culture are around every corner. Exploring on foot is a fantastic option, and a variety of walking tours guide you through captivating museums and stunning squares. These tours are free, clearly marked, and begin and end at Marktplatz on Freie Strasse. Whether you're interested in iconic landmarks like Basel Minster or renowned spots like the Natural History Museum of Basel, there’s something to delight everyone.

Laguna Badeland

For families traveling with young kids, a fantastic destination near Basel is Laguna Badeland. Just a 13-minute drive from the city center, this water park features a variety of pools and slides that are perfect for your little ones (and you). With options for both indoor and outdoor swimming, it’s an ideal retreat year-round. Laguna Badeland also offers saunas and a wellness center, making it a great place to indulge in some well-deserved relaxation.

Top destinations in Switzerland: Fribourg region

A region that features a chilly mountain summit to the south and a temperate Mediterranean climate to the north, the Fribourg region truly offers the best of both worlds. Whether you prefer to unwind by the lake or venture into the mountains, the choice is yours.

Fribourg

A cultural gem with roots dating back to the Middle Ages, this city is renowned for its medieval architecture and culinary delights. Start your sightseeing adventure at St-Nicolas Cathedral, constructed in the 13th century, famous for its impressive bell tower and stunning stained glass windows.

Next, visit the Museum of Art and History, which showcases a collection of local artifacts and artwork from the Middle Ages. Conclude your visit by dining at one of the many highly-rated restaurants in the city center.

Charmey

Explore the resort of Charmey on your bicycle or hiking boots. With a variety of trails suited for both children and adults, it’s the ideal family getaway. In summer, revel in the lush green valley while enjoying the fresh air, and in winter, strap on your skis and tackle one of the 30 slopes available.

Top destinations in Switzerland: Jura and Three-Lakes

Renowned for its diverse landscape, this region is one you won’t want to overlook. From natural beauty to historical landmarks and stunning architecture, this area will captivate you from the moment you arrive.

Neuchatel mountains

A verdant paradise in the warmer months and a snowy wonderland in winter, the Neuchatel mountains are a must-visit. Filled with fir trees, serene lakes, and expansive fields, it’s a breathtaking place to explore. While you’re there, don’t miss the UNESCO-listed town of La Chaux-de-Fonds and its incredible heritage. Winter is perfect for sports like skiing or snowboarding at resorts such as Les Bugnenets Savagnieres.

Jura

The Canton of Jura is a charming destination with its gentle rivers, stunning gorges, and rolling hills. Explore the Clos du Doubs nature reserve, where you can observe a variety of wildlife. The Jurassic Jardin Botanique features numerous plant species to admire and should be a highlight of your visit before concluding at the peaceful Chapelle du Vorbourg.