Store Credit Cards vs. Cash-Back Cards: Which Should I Choose?

We've all experienced it. You’re at the checkout after a significant purchase or a long day of shopping, and the cashier mentions how much you could save by signing up for a store credit card.
It’s an enticing proposal. Who doesn’t want to save some cash? However, while the chance for immediate savings is appealing, store credit cards are often not the best choice.
Conversely, some store cards can be advantageous for specific shoppers. Let’s take a look at four popular store cards and see how they compare to four of our preferred cash-back credit cards.
Sign up for updates on exclusive offers and check out our editors’ top credit card selections in our daily newsletter.
What exactly is a store credit card?
A store credit card is issued by a particular retailer. Many of these are closed-loop cards, meaning they can only be used at that specific store.

This article focuses on open-loop cards. These cards feature a store brand in their name but can be used wherever other credit cards are accepted.
While you can use these cards like any other, some restrict your rewards to their particular store. Before applying for a store credit card, think about how much it will benefit you over time.
Is the Sephora Visa Credit Card worth it?
The Sephora Visa® credit card is attractive for two main reasons: it provides a 25% discount on your first purchase within 30 days of opening your account and offers the highest rewards for Sephora purchases compared to any other card.
The details for the Sephora credit card have been independently gathered by Dinogo. The information presented here has not been reviewed or supplied by the card issuer.

If you frequently shop at Sephora, this card might seem beneficial. However, many Sephora shoppers would be better served by a cash-back card, such as the Capital One Savor Cash Rewards Credit Card. Let’s take a closer look at the benefits of both cards:
Sephora Visa | Capital One Savor Cash Rewards | |
---|---|---|
Welcome bonus | Earn 25% off your first card purchase at Sephora within the first 30 days of account opening. Plus, earn a $20 Sephora reward after spending $500 outside Sephora in the first 90 days of account opening. | Earn a one-time $250 cash bonus welcome bonus after spending $500 in purchases within the first three months of account opening. |
Annual fee | $0 | $0 |
Earning | 4% on Sephora purchases
1% on non-Sephora purchases | 5% back on hotels and car rentals booked through Capital One Travel
3% on dining 3% at grocery stores (excluding superstores like Walmart® and Target®) 3% on entertainment purchases 3% on popular streaming services 1% on all other purchases |
Rewards redemption | Receive Sephora Rewards certificates in $5 increments for every $125 spent at Sephora | Cash back as a statement credit, a check or a gift card
Option to redeem through PayPal or on Amazon.com |
Other benefits |
|
|
sav
For Capital One products featured on this page, some benefits may be provided by Visa® or Mastercard® and can differ by product. Please refer to the respective Guide to Benefits for specifics, as terms and exclusions apply.
Conclusion: If your spending at Sephora exceeds your food expenses, the Sephora Visa card could be a worthwhile choice.
Otherwise, you would benefit more from the Savor card, which offers a more substantial welcome bonus and higher cash-back rates in bonus categories to offset your Sephora indulgences.
To find out more, check out our detailed review of the Capital One Savor card.
Discover more: Capital One Savor Cash Rewards Credit Card
Is the Apple Card a good option for me?
The Apple Card might appear to be the ideal choice if you're planning a significant purchase from Apple.
The details regarding the Apple Card have been independently gathered by Dinogo. The information on this page has not been reviewed or provided by the card issuer.

While it may offer bonus rewards on your large purchase, it isn’t necessarily the top credit card for Apple purchases. Let’s see how it stacks up against the Blue Cash Everyday® Card from American Express:
Apple Card | Blue Cash Everyday Card from American Express | |
---|---|---|
Welcome offer | None | Earn $200 cash back as a statement credit after spending $2,000 on your new card in the first six months of card membership |
Annual fee | $0 | $0 (see rates and fees) |
Earning | 3% on purchases made with Apple and select merchants when you use Apple Pay to pay with your Apple Card
2% every time you use Apple Pay to pay with your Apple Card 1% on all other purchases where Apple Pay isn't accepted | 3% cash back at U.S. supermarkets (on up to $6,000 in purchases annually, then 1%)
3% on U.S. online retail purchases (on up to $6,000 in purchases annually, then 1%) 3% at U.S. gas stations (on up to $6,000 in purchases annually, then 1%) 1% on all other purchases Cash Back is received in the form of Reward Dollars that can be redeemed as a statement credit or at Amazon.com checkout. |
Rewards redemption | Rewards are applied to your account as Daily Cash; you can use it directly by paying with your card through Apple Pay or receive it as a statement credit. | Redeem cash back as a statement credit |
Other benefits |
|
Enrollment is required for select benefits; terms apply |
* Eligibility and benefits vary by card. Terms, conditions, and limitations apply. For details, visit americanexpress.com/benefitsguide. Policies are underwritten by AMEX Assurance Company.
Conclusion: If you're contemplating the Apple Card for a significant Apple purchase, the Amex Blue Cash Everyday card is a better choice. With it, you can buy your Apple product online and earn 3% cash back.
Additionally, your purchase can contribute towards the spending threshold needed to qualify for the welcome bonus on your card, providing even greater rewards. Plus, you'll enjoy the security of American Express purchase protection against accidental damage or theft, a benefit not offered by the Apple Card.
If you frequently use Apple Pay or need to finance an Apple purchase, the Apple Card could be a viable option. However, if most of your shopping is done online, the Blue Cash Everyday card is the superior choice for earning 3% back on your Apple purchases.
For more details, check out our comprehensive reviews of the Amex Blue Cash Everyday Card and the Apple Card.
Is the Prime Visa card a good choice for me?
If you regularly shop at Amazon, you've likely considered the savings that the Prime Visa offers at checkout.

The Prime Visa is a solid card — but only in certain situations. Here’s how it compares to the well-liked Chase Freedom Flex®:
Prime Visa | Chase Freedom Flex | |
---|---|---|
Welcome bonus | Earn a $150 Amazon gift card instantly upon approval, exclusively for Prime members. | Earn $200 cash back after spending $500 on purchases in the first three months from account opening. |
Annual fee | $0, but Prime membership ($139 annually) is required | $0 |
Earning | 10% or more on a rotating selection of items and categories on Amazon.com
5% at Amazon, Whole Foods, Amazon Fresh, and Chase Travel℠ 2% at restaurants, gas stations and local transit and commuting (including ride-hailing) 1% on all other purchases
| 5% on rotating quarterly categories (on up to $1,500 spent, then 1%); activation required
5% on travel purchased through Chase Travel 5% on Lyft (through March 2025) 3% on dining, including takeout and eligible delivery services 3% on drugstore purchases 1% on all other purchases |
Rewards redemption | Redeem for eligible purchases at Amazon.com or through Chase for cash back, gift cards or travel | Redeem for cash, gift cards, to pay for purchases with select retailers or for travel |
Other benefits |
|
|
Conclusion: The Prime Visa is a great choice if a large portion of your spending goes to Amazon and Whole Foods, and you prefer an easy way to earn 5% on those purchases.
However, if you spend enough to fully leverage the Freedom Flex's 5% categories and often dine out, its higher welcome bonus and dining rewards may make it the more advantageous option.
Additionally, you can still earn 5% on your Amazon purchases by buying Amazon gift cards from retailers included in the quarterly categories, which you can then use for shopping on Amazon.
For more insights, take a look at our comprehensive reviews of the Freedom Flex and Prime Visa.
Is the Costco Card the right fit for me?
As a Costco member, you likely spend a significant amount there and want to ensure you’re earning rewards on those purchases.
However, when it comes to earning credit card rewards, Costco only accepts cards from the Visa network, which means you could miss out on rewards if your preferred card belongs to a different network.

The Costco Anywhere Visa® Card by Citi (see rates and fees) is one of our top picks among store cards, but that doesn't mean it's the ideal choice for everyone. Let’s compare it to a strong contender, the Wells Fargo Active Cash® Card (see rates and fees):
Costco Anywhere Visa | Wells Fargo Active Cash Card | |
---|---|---|
Welcome bonus | None | Earn a $200 cash rewards bonus when you spend $500 in purchases in the first three months |
Annual fee | $0, but a Costco membership is required ($65 annually) | $0 |
Earning | 4% on eligible gas and electric vehicle charging (for the first $7,000 per year, 1% after that)
3% on restaurants and eligible travel 2% on all other purchases from Costco and Costco.com 1% on all other purchases | 2% cash rewards on purchases |
Rewards redemption | Rewards are issued annually after your February billing statement closes. You will receive a credit card reward certificate that you can redeem at Costco for merchandise or cash back. | Redeem to offset eligible purchases, as a statement credit or deposit to a checking account, for cash at a Wells Fargo ATM, gift cards or through PayPal |
Other benefits |
|
|
Conclusion: It's important to note that both cards offer 2% back on Costco purchases. However, if you primarily spend on gas, dining, and travel, the Costco Anywhere Visa has a rewards structure that may suit you better.
However, if you often shop outside of those categories, you'll earn more rewards with the steady 2% cash back from Active Cash. Additionally, its $200 cash rewards bonus is a valuable benefit.
If you don’t frequently shop at Costco and don’t have a Costco membership, the Active Cash card is likely the better option.
For more information, check out our in-depth reviews of the Costco Anywhere Visa and Wells Fargo Active Cash cards.
Other ways to save at your favorite stores
Having a card that provides additional rewards at your preferred stores isn’t the only method to maximize savings on your purchases. Here are some of our other favorite strategies to save no matter where you shop.
Utilize a shopping portal
Always take advantage of a shopping portal when shopping online. Platforms like Rakuten let you earn extra cash back or rewards points on numerous store purchases.

These rewards can be combined with any credit card offers and bonus category rewards you receive, so be sure to make the most of them.
Review your merchant offers
Regularly review the merchant offers available on all your credit cards, and add any that might be useful to you. We suggest keeping a note on your phone to track which offers are linked to which cards, making it easier to refer to them when you're ready to shop.
Purchase gift cards
If you have a credit card that offers bonus points for purchases at grocery or office supply stores, consider buying gift cards from these locations for other stores you plan to shop at.

Although this approach adds an extra step, it lets you earn bonus points on specific store purchases without needing a store credit card. Just be cautious not to buy gift cards solely to meet a welcome offer requirement, as issuers typically frown upon this and may close your account.
Final Thoughts
We typically advise against opting for a store credit card in favor of a rewards card that offers a more attractive welcome bonus and better earning potential. Nonetheless, certain store cards, such as the one from Costco, can be worthwhile exceptions.
Ultimately, treat your choice regarding a store credit card as you would any significant financial decision: conduct thorough research instead of succumbing to a tempting offer at the checkout. Regardless of your choice, you'll feel satisfied knowing you're earning valuable rewards on your expenditures.

1

2

3

4

5
Evaluation :
5/5