The rise in Taylor Swift's popularity is boosting Airbnb bookings in both Europe and the US

The Taylor Swift travel phenomenon is impacting more than just increased hotel prices and flight fares. The pop superstar is also propelling a significant rise in Airbnb business through the end of the year.

According to recent reports, searches for Airbnb listings by Americans seeking accommodations during the European dates of Swift's "The Eras Tour" have surged by 70%. Americans represent nearly one-third of the Airbnb bookings in Europe during this summer's tour leg. However, it's not just European Airbnbs experiencing a boost from Swift this year.

The search interest for Airbnbs in the remaining North American cities on the tour — Miami, New Orleans, Indianapolis, Toronto, and Vancouver — has skyrocketed by over 1,300%.

According to the Airbnb report, "This trend of 'event-cations' is a significant driver of travel this summer, illustrating the strong link between cultural events and travel planning around major happenings." It also emphasizes the potential influence of Taylornomics as the tour returns to North America later this year. Last year, more than a quarter of a million guests checked into Airbnb listings during her concert dates in the US.

Airbnb searches for listings in London skyrocketed threefold once tickets for Swift's tour dates in the U.K. were released ("The Eras Tour" will return for two sessions in August after completing its first weekend). Additionally, American bookings for Airbnb accommodations in Paris during the Swift concert dates in May increased by 60% compared to last year.

Those still in need of accommodations for the remaining North American leg of "The Eras Tour" should act quickly: Searches for Airbnb options in Miami during the October segment of the tour have surged over 500%. The spike for the Toronto dates exceeded 1,200%, while search interest for the Vancouver dates — the final three nights of the tour — has skyrocketed by more than 3,000%.

The increase in Airbnb bookings during "The Eras Tour" is not surprising: The U.S. Travel Association estimated last fall that the tour's overall economic impact in the U.S. likely exceeded $10 billion.

Hotel executives globally remarked that the concert was a significant attraction for travelers and contributed to business growth.

"The Taylor Swift phenomenon is definitely a consideration now. It's become a new category in revenue management," stated Dimitris Manikis — president of Wyndham for Europe, the Middle East, Eurasia, and Africa — in an interview with TPG last fall. "How do we maximize this? Previously, it was mainly about sports events, but now it encompasses everything. Airlines are now accounting for it. Cities are taking it into consideration too."

"Our hotels have experienced significant increases in demand and [average daily rates] during Taylor Swift's 'The Eras Tour,' with hotel performance in cities nearly doubling on her concert dates," stated Marriott CEO Anthony Capuano last year at an analyst meeting. "Guests are eager to attend these events and experience them firsthand."

The lingering question is, what will happen to hotel rates next summer if there isn't a Swift concert to spur all this international travel?