This Overlooked European Destination Boasts Gorgeous Beaches Comparable to Greece and Charming Alpine Towns Like Switzerland — All at a Fraction of the Cost

It felt as though I was experiencing a hidden treasure. The water was incredibly warm, strikingly blue, and crystal clear, with hardly anyone around. As I carefully stepped over the rocks, I allowed myself to relax into the water, perfectly salty for floating. Gazing up at the matching azure sky, I heard only the rhythm of my heartbeat. I closed my eyes and submerged, realizing that paradise has another name: Albania. 

In early June, I traveled to Albania for a summer getaway with my husband. Instead of just lounging on its famous beaches, we made it a point to explore inland and visit Tirana, the capital city, to truly experience what this country has to offer. We enjoyed every moment — almost as much as the locals do. 'Albania is a hidden gem in Europe, celebrated for its breathtaking landscapes, rich history, and welcoming spirit. From the unspoiled beaches of the Albanian Riviera to the towering peaks of the Accursed Mountains, there’s something for every traveler,' shared Irida Shehu, manager of the Manta Hotel in Ksamil.

During the summer of 2024, Albania witnessed a surge in tourism as more travelers uncovered its pristine beauty and budget-friendly options. 

'With its crystal-clear waters, unspoiled landscapes, and rich historical sites, it’s no surprise that Albania is becoming increasingly popular among tourists,' noted Taib Dzemidzic, a local Flash Pack Pack Leader in Albania. Moreover, visitors are greeted with warmth and kindness. 'The country is exceptionally hospitable, and the locals are known for their generosity,' Dzemidzic added. 'The affordable cost of living and travel allows you to explore extensively without overspending. It’s a fantastic destination for solo travelers.' 

Eager to experience it yourself? Here’s everything you need to know to plan your ideal trip to Albania. 

Towns to Discover

Tirana

Tirana, the vibrant capital of Albania, is essential for any visitor. Travelers can explore one (or several) of its remarkable museums, enjoy meals in its bustling cafes, and even visit one of the World's 50 Best Bars for a refreshing drink. While you're in the city, don't miss out on its artistic offerings, including an afternoon at the intriguing Bunk’Art museum.

Berat

Revered as the “City of a Thousand Windows,” Berat is another UNESCO World Heritage Site in Albania that's perfect for a day trip. Here, visitors can admire its well-preserved Ottoman architecture and explore hillside homes featuring their iconic windows. Key attractions include the Berat Castle, which provides stunning panoramic views of the city below.

Shkodra

Explore another gem in northern Albania at Shkodra, one of the country’s oldest cities. This cultural hub is rich in history and features landmarks such as the Rozafa Castle. Don't miss the charming historic center, filled with inviting cafes where you can linger all day, as well as museums like the Marubi National Museum of Photography, showcasing a remarkable collection of historical photographs documenting Albania's past.

Where to Stay

Rogner Hotel, Tirana

The Rogner Hotel provides a luxurious retreat for those exploring the capital city. Guests can enjoy elegantly designed rooms equipped with modern conveniences, including a spa, swimming pool, and diverse dining options. Its ideal location allows for easy access to nearby attractions like Skanderbeg Square. 

Maritim Marina Bay Resort, Vlore

Nestled along the stunning coastline of Vlore, the Maritim Marina Bay Resort offers another luxurious getaway with breathtaking ocean views. The chic rooms feature balconies for private sunbathing, and guests can unwind at the expansive infinity pool complete with a swim-up bar. 

Hotel Mangalemi, Berat

Experience the heart of Albania at Hotel Mangalemi. Situated in the UNESCO World Heritage City of Berat, this hotel offers a unique insight into daily Albanian life. Once the residence of Ahmet Kurt Pacha in the mid-18th century, the hotel features traditional decor and a restaurant serving genuine Albanian dishes, complemented by a beautiful outdoor patio shaded by ancient olive trees. 

Manta, Ksamil

For a perfect getaway in the south, look no further than Manta. Nestled in the vibrant beach town of Ksamil, this hotel is ideally positioned for easy access to the lively nightlife and exceptional dining options, while still offering a peaceful retreat. With a private beach on one side and a patio that allows guests to leap directly into the sea on the other, it's a slice of paradise. 

Things to Do

Hike in Theth National Park.

Experience the great outdoors at Theth National Park, nestled in the Albanian Alps. This stunning destination is famous for its towering rugged peaks, breathtaking waterfalls, and verdant valleys. While the park may be small, spanning just over 10 square miles, it boasts a rich diversity of flora and fauna, including 50 bird species, making it a surprisingly vibrant natural haven. 

See the Blue Eye.

Travel to the southern town of Muzinë to witness the mesmerizing Blue Eye, a natural spring known for its strikingly blue waters. This spring features a 164-foot-deep cave at its center, resembling a dark pupil encircled by vibrant blue water. Although swimming is not officially allowed, you'll find some adventurous souls taking the plunge (though the water is icy cold). Instead, stroll across the bridge for a breathtaking view from above. 

Stroll through the City of Stone.

Renowned as the 'City of Stone,' Gjirokastër is an essential stop for history enthusiasts. This UNESCO World Heritage Site in southern Albania began as a castle in the 4th century and transformed into a vibrant city by the 19th century. Today, visitors can explore the castle and its Museum of Arms, wander along its charming cobblestone streets, and enjoy meals at traditional restaurants serving local cuisine. 

Explore the National Archaeological Museum.

Delve into Albania's rich history at the National Archaeological Museum in Tirana. As the first museum to open after World War II, it houses a remarkable collection of artifacts from the Stone Age through to the Ottoman era, offering insights into every chapter of the nation’s history. 

Top Beaches

Beaches of Ksamil

Ksamil is the top beach destination in Albania for good reason: it's absolutely breathtaking. Here, visitors will discover pristine white-sand beaches kissed by crystal-clear turquoise waters. In the hotel zones, guests may need to choose between using the beach in front of their hotel or paying a small fee for a chair and umbrella at nearby beaches. However, public beaches are also available just outside the hotel area, featuring hidden gems accessible via steep trails that you might just enjoy all to yourself — at least for a bit. 

Dhermi Beach

About two hours north of Ksamil lies another stunning beach destination: Dhermi. This beach is among the longest on the Albanian Riviera, offering ample space for everyone. The shoreline features a blend of pebbles and fine sand, catering to various preferences, and comes equipped with all the amenities you need, including restrooms and restaurants, ensuring a relaxing day by the sea. 

Jale Beach

In search of tranquility? Look no further than Jale Beach. Nestled between two cliffs, this beach just north of Himara offers a cozy atmosphere. Its serene waters make it perfect for swimming and snorkeling. While it's quieter and smaller than other local beaches, it still features a beach bar for a quick snack.  

Optimal Visiting Period

According to Shehu, the optimal times to visit Albania are 'from April to June in spring and September to October in early autumn. These months provide pleasant weather, perfect for exploring both the beaches and the mountains without the summer crowds.' 

These seasons allow travelers to fully enjoy everything Albania has to offer, including its stunning beaches and mountains, with temperatures ranging from the high 60s to mid-80s—warm but not as scorching as the peak summer days. 

That said, the summer high season in July and August brings its own advantages, including a lively party atmosphere at the beaches where you can dance from dawn till dusk. Just be ready for temperatures that can soar close to 100 degrees Fahrenheit, even by the coast. 

There are many other reasons to visit year-round, such as participating in popular festivals like the Tirana International Film Festival in the fall and the South Outdoor Festival, a large music event, in May. If you plan your visit carefully, you might even catch the Gjirokastër National Folklore Festival, which takes place every five years in the historic city of Gjirokastër. 

How to Reach Albania

By Plane: The most convenient option for international travelers is to fly into Tirana International Airport (TIA). The airport is well-connected to major cities across Europe, with airlines such as Lufthansa and Alitalia providing regular service. However, if you're coming from the U.S., be ready for a layover since there are currently no direct flights to Albania. 

By Ferry: If you're already in Greece or Italy, taking a ferry to Albania is a simple option. Several routes are available, including the ferry from Bari, Italy to Durrës (approximately nine hours) and from Corfu to Saranda (about 30 minutes). 

By Car: If you're embarking on a road trip across Europe, reaching Albania is quite straightforward. You can drive into the country from Montenegro, Kosovo, North Macedonia, or Greece. The roads are generally in good condition, but be prepared for some sharp turns in mountainous areas and heavy traffic in the larger cities.