United revamps its economy-class wine selection with four new offerings
United Airlines is broadening its economy-class wine choices by introducing new varietals.
The Chicago-based airline announced on Monday that starting Tuesday, it will launch a completely new wine menu in the economy section of domestic flights, featuring rosé and brut sparkling wines from popular brands Just Enough Wines and Maker Wine.
Just Enough Wines will also roll out new red and white options aboard United flights.
Wines will be served in 250-milliliter cans—about a glass and a half—accompanied by a plastic cup for enjoyment. Passengers can purchase these wines for $12 on all mainline flights with drink service.
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United's elite Premier 1K members and exclusive Global Services members will continue to receive one complimentary drink when seated in economy class.
The four new wine selections available in United's domestic economy cabins include:
- Just Enough Wines rosé
- Maker brut sparkling
- Just Enough Wines cabernet sauvignon
- Just Enough Wines chardonnay
United is introducing canned wines instead of mini plastic bottles, a move projected to cut down the use of around 4.7 million single-use plastic bottles each year, according to the airline.
The airline describes this as a "more conscious wine list," featuring offerings from two women-owned independent wine brands.
Aaron McMillan, United's managing director of hospitality programs, stated, "Our revamped economy wine list provides travelers with greater variety and superior quality. Following the positive reception of rosé in United Polaris® business class, we're excited to now present both rosé and a higher-quality brut bubbles option for economy passengers, enhancing their onboard experience."
This year, United has already served over 20 million glasses of wine across its flights, which is 1.5 times more than the total servings of beer and spirits combined. This includes the Polaris and Premium Plus cabins, where unlimited spirits are offered free of charge.
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