Revisited on September 23rdIt has been about half a year since the reopening in April.I feel that the harsh (?) opinions have been reflected and the situation has improved considerably.I think it was good that the welcome drink was changed from room-temperature bottled mineral water to a canned soft drink in the refrigerator.However, the continued low number of visitors is a cause for concern.Even though it was in the evening, there were really few cars and it was a bit strange.When a business facility, not just a hot spring facility, is renovated, the key point is whether the existing repeat customers will continue to use it, but unfortunately, I have to say that here at Magure Onsen, the old fans have left. yeah.If the current Magaku Onsen were a newly opened facility, its open location, open-air bath with a spectacular view, modern Japanese interior, and soft drink service would no doubt have been highly praised.However, for long-time users, the truth is that the negative aspects are more noticeable compared to the previous Magaku Onsen.All humans have conservative ideas rooted in them somewhere, and are nostalgic for the past.I think so.In Japan's industrial and commercial world, there is often a preconceived notion that the standard theory for development is to destroy the old and create something new, but we must not forget that sometimes the old is attractive.For example, if you imagine what would happen if Nyuto Onsen Tsuru-no-Yu (Honjin) in Akita were completely rebuilt with the same design floor plan, the answer is obvious.There is no doubt that the number of visitors will decrease dramatically. Old fans will never visit again.Nyuto Onsen Tsuru-no-Yu is a typical hot spring facility whose existence lies in its age.Even though Magaku Onsen is not a facility with a long history, I think it has a certain sense of remoteness and a feeling of being a secret hot spring that has captivated fans.Dramatically increasing the number of visitors is only possible by thoroughly cultivating new customers, and in order to bring back existing fans, it is only by creating further added value.For example, we could turn a vast rest space into a manga library, as has recently been developed at business hotels around the country, or install several massage chairs called ``Anma-oh'' made by Aioi Denshi, which is the pride of Kijimadaira village, so that visitors can relax after taking a bath. I think there are many great ideas, such as starting a service where each person can use the service for 20 minutes at a time.``Miyuki no Ka'' in the Iiyama city area has succeeded in excavating a hot spring, and since September they have begun offering an open-air bath with a rich source of natural hot spring water that is like a combination of Matsushiro Onsen and Matsunoyama Onsen.Rivals are crowded.This is a place that I hope will inspire you.------------I live nearby.Although the modern Japanese design has been brought to the fore and it has become more stylish, it is a shame that the rustic feel has been completely lost.(I don't mean rustic = crude = messy, so I hope there is no misunderstanding.)It may be a bit of a problem that even villagers with free tickets are rarely seen.Not being able to drink a cold drink after taking a bath is too painful. If you were to hand out room-temperature mineral water as an atonement, hardly anyone would be happy about it.I want to spend 140 yen and drink a cold carbonated drink.A sales permit is required to sell soft serve ice cream, but it is not too late to apply for it, and I would like to request that you make an effort to restore even just a little of the goodness it once had.Also, the fatal thing is that you can't enter after 6:30 pm.Hot spring time is at dusk in midsummer. What's more, the sunset view is the place's biggest tool for attracting customers, so what kind of management policy is this that ignores it?Not many people want to take a bath during the hot day.After all, I am going out to wash off the sweat of the day.I had heard that it was a cross-cultural experience facility for foreigners, but I couldn't find anything like it anywhere.No matter how much I tried to put the plans and concepts I had planned into practice, I can't shake the feeling that we had to open without making any preparations. Unfortunately, this was a big management mistake.The beginning is the most important thingIsn't that what you say?First of all, I would like to suggest an inexpensive method that you can start from now.1. put a vending machine2. Extend business hours (it is OK to delay the business start time to compensate for the extension)I think this alone will increase the number of people.I don't need a stupid and polite reply message, so I would like you to express it in your actions.