What Does the Asterisk on a Costco Price Tag Really Mean?

If you're a regular Costco shopper like us, you think you've got it all figured out. You know the best days to shop, the quietest times, and how to be courteous while you browse. Plus, you always check the unit price to get the best deal—not just the total price tag.

But are you truly in the know about what Costco's pricing system means? Are you fully aware of how to use it to snag the best bargains, and have you ever wondered what that mysterious asterisk on a price tag is all about? Well, it's time to find out!

A viral TikTok from user @frankieniu uncovered all the insider info, and even we—self-proclaimed Costco pros—learned a few things. Here's what you need to know to shop smarter at the warehouse.

Unlocking the Mystery of Costco’s Price Tags

Understanding Costco's pricing strategy can be a powerful way to ensure you're getting the best deals and making informed shopping choices. Here’s what we’ve learned from trending videos and our own experiences.

Any price ending in .99 is the full retail price, meaning it’s the most expensive option in its category.

When a price ends in .49 or .79, it indicates a special manufacturer discount, which is temporary and will revert back to the regular .99 price once the promotion ends.

A price ending in .97 means the item is on clearance or marked down by the manager, making it the lowest possible price for most products—definitely worth grabbing.

If you see a price ending in .00 or .88, take a closer look. It usually signals that stock is low and the manager is clearing out inventory at a lower price, but it could also mean the item was a return, so check for damage before buying.

What Does the Asterisk on a Costco Price Tag Really Mean?

Now, let's talk about the asterisk—the curious symbol that appears on certain Costco price tags. Here’s what you need to know.

An asterisk on a Costco price tag means the item is being discontinued. It could be that Costco has decided to stop carrying it, or that the manufacturer has stopped producing it altogether, making it unavailable for good.

This is especially common with seasonal or limited-edition items, but it can happen with anything at Costco. If you’re a fan of an item with an asterisk, it’s time to stock up—once it’s gone, it may never return to the shelves!