Everything You Should Know Before Visiting Marrakesh

I spent nearly a decade living in Marrakesh, with no plans of leaving. My time in Morocco was vibrant, diverse, and endlessly inspiring for a curious and creative spirit like mine. Even today, the city’s allure and magic continue to draw me back.

I can never get enough of wandering through the narrow alleyways of the Marrakesh medina, pausing for a nouss nouss at Cafe des Epices or admiring the art deco buildings scattered throughout my Gueliz neighborhood, where independent art galleries await inside.

Charming guesthouses and innovative chefs reimagining local dishes add to the city's appeal. Marrakesh boasts a design scene like no other, where traditional artisans sell their creations alongside contemporary designers, breathing new life into age-old techniques and crafts.

Visiting Marrakesh isn’t just about checking off sites from a must-see list; it’s about wandering—discovering historic sites and enjoying the view from a street-side cafe—the city itself is a marvel. Plan for three days to explore the main historical attractions, taste local dishes, and shop, but design enthusiasts could easily spend a week soaking it all in.

1. Prepare your itinerary before you arrive

While spontaneous exploration can lead to delightful surprises, Marrakesh is Morocco’s top tourist hub, and tours, experiences, and dining reservations often fill up days, weeks, or even months ahead.

Both Jardin Majorelle and the adjacent Musée Yves Saint Laurent necessitate online reservations through their website. To secure a table at popular eateries like +61, La Famille, and Nomad, it’s best to book ahead for optimal availability.

2. Arrange an airport transfer or take the local bus

For a hassle-free arrival, it's advisable to set up an airport transfer through your hotel or accommodation provider. Taxis are known for charging more than the posted fares. Alternatively, a city bus runs frequently from the airport to Djemaa el Fna and various spots in Gueliz for Dh30 (cash only). Look for the bus stop past the taxi queue, near the car rental offices.

3. Practice your negotiation skills beforehand

Bargaining is a common practice in Marrakesh, from haggling in the souqs to negotiating taxi fares. Vendors usually present a price, and buyers are expected to counter with an offer they feel is reasonable. Remember to pay what the items are worth to you. While you might see the same item priced differently elsewhere, don't let that stress you out—it's all part of the Moroccan experience.

Before getting into a cab, agree on a fare beforehand if the meter isn’t running or (as is often the case) doesn’t work. Within Marrakesh, fares should not exceed Dh30 if the meter is in use. Daytime rates start at Dh1.70, rising to Dh2.40 at night, and increase based on distance. If the meter fails, negotiate a price in advance and ensure you carry small bills and coins to pay the exact amount agreed upon, which should already include a tip.

4. Be discerning about the street food you choose

Some of the most delicious dishes can be found at street-side stalls in Marrakesh. When selecting where to dine, pay attention to how many locals are enjoying dishes like msemen (pancakes), harira (soup), or tajine. In Djemaa el Fna, favor stalls where the cooking takes place right in front of you.

5. Stay informed

Morocco’s Dirham operates as a closed currency, allowing visitors to enter and exit the country with a maximum of 1,000 Dirhams. Most ATMs dispense up to Dh2,000 per transaction, with a daily limit of Dh4,000 per bank card, although this may differ depending on the international bank. Note that all banks will impose a fee.

For optimal currency exchange rates, visit Hotel Ali in Djemaa el Fna or Hotel Farouq located on Avenue Hassan II near the train station.

6. Dress like a local for added comfort

For women, it’s advisable to avoid belly tops and short shorts while exploring the Marrakesh medina, one of the city’s traditional areas. Instead, choose dresses that reach below the knee or wear trousers with a shirt that covers your shoulders. Men should opt for knee-length shorts or trousers. When navigating the cobblestone paths, comfortable flats, preferably close-toed, are recommended.

7. Don’t skip Marrakesh just because it’s Ramadan

Don’t delay your visit to Marrakesh during Ramadan; it offers a unique glimpse into the rich culture. Locals understand that visitors may wish to eat and drink in public, and guides will join you at your table, ensuring you don’t feel awkward about having food or drinks. However, it's crucial to be especially considerate regarding alcohol consumption during this sacred month.

8. Understanding Local Dining Etiquette

When offered olives or dates in the souqs, or when sharing a tajine with locals, always use your right hand to eat. If you’re invited to a local’s home, bringing some sweets will be appreciated. Popular local bakeries include Amoud, Pâtisserie Amandine, and Café 16.

9. Discretion is essential in matters of love

Public displays of affection between unmarried Moroccan men and women are generally not accepted. It is against the law for an unmarried Moroccan to reserve a hotel room or vacation rental with a non-Moroccan. It’s wise to be discreet about expressing affection, regardless of nationality or sexual orientation.

10. A few words in Darija can go a long way

While many in the tourism industry speak multiple languages, including a growing number of English speakers, knowing some basic phrases in Darija (Moroccan Arabic) will be appreciated. When entering a shop, greeting others with 'Assalaamu alaykum' (peace be upon you) and responding with “Wa alaykum ssalaam” is customary. Additionally, use “Chakrun” for thank you, “la chakrun” for no thank you, and “afak” for please to enhance your interactions.

11. Challenges you might face in Marrakesh

Encountering a faux guide, whether wandering through the medina or a cyclist claiming to be affiliated with your hotel, offering visits to the Berber market or other must-see attractions, could lead you to a relative’s carpet or spice shop. A polite but firm 'no thank you' is usually enough as you confidently continue on your path.

While it can be frustrating, getting lost in the Marrakesh medina is part of the adventure – until it becomes too much. If this happens, stay assured in your direction. If needed, ask an older gentleman in the souqs for help. If you choose to hire a local to guide you, expect to pay around Dh20 for their assistance.

Plain-clothed police are often seen in the medina, ready to assist and take tourist issues seriously. There is also a central police station located in Djemaa el Fna.

Please be aware: While Morocco faced a magnitude seven earthquake in September 2023, significantly affecting the area around Marrakesh, such natural disasters are uncommon in the city itself.

12. Essential items to include in your day bag

Using tap water for brushing your teeth is generally safe, but it's advisable to drink bottled or filtered water for hydration. Additionally, pack hand sanitizer and wet wipes for your days of exploring, shopping, and dining. It's wise to always carry tissues, as some bathrooms may lack toilet paper.