Fila is set to open a hotel in Shanghai, blending fashion and hospitality.

Fila is elevating the concept of athleisure by announcing plans to open a branded hotel in Shanghai in 2024.

The Italian-founded sportswear giant is teaming up with Hyatt to create a unique lifestyle hotel called Fila House.

Brian Yiu, CEO of Fila in China, explained in a press release that the hotel will reflect Fila’s history, culture, and dynamic spirit, while the JdV by Hyatt brand will add a youthful energy to the experience.

Hyatt’s JdV brand, which stands for 'joie de vivre,' includes a series of independently operated hotels, managed by Hyatt, designed for younger guests and known for being pet-friendly.

JdV hotels can also be found in cities like Rome, Chicago, and Toronto.

Fila House will be located in the West Hongqiao Business District of Shanghai. However, the BEI Zhaolong Hotel in Beijing is the first JdV property in China.

Details of the hotel’s interior design have yet to be revealed, but it’s likely that Fila’s iconic logos and signature red and navy blue color scheme will be featured prominently.

Shanghai’s hotel landscape continues to grow and evolve.

Since opening last summer, The J Hotel, perched in the upper floors of the Shanghai Tower, has earned recognition for being both the world’s highest hotel and the site of the world’s highest restaurant.

Located about 20 miles southwest of Shanghai, the InterContinental Shanghai Wonderland is a unique 'earthscraper' – a hotel built into the side of a quarry, with 16 out of its 18 floors beneath ground level.