Guess which luxury brand is about to unveil the world's southernmost hotel?

A new hotel at the southernmost point of the globe is on the way—run by an unexpected luxury company.

On Wednesday, Silversea Cruises announced plans for a 150-room luxury hotel just south of Puerto Williams, Chile—the southernmost inhabited area in the world.

This Miami-based luxury cruise line, new to the hotel scene, aims to provide a lavish stay for guests before and after their Antarctica cruises.

"This will enhance a more comfortable, brand-aligned experience," said Silversea president Bert Hernandez in an exclusive interview with TPG ahead of the announcement.

Silversea offers all-inclusive Antarctica journeys that come with pre- and post-cruise hotel stays at locations near South America's southern tip. Until now, they've relied on third-party hotels for these accommodations.

The upcoming Silversea hotel will provide a more integrated, luxurious experience for travelers during their Antarctica adventures, according to Hernandez.

"There aren't many quality lodging options in the region, which really leaves a significant void in the overall experience," he noted.

According to Silversea, the new hotel will be developed in collaboration with a group of Chilean investors. It will feature views of the Beagle Channel, a picturesque waterway at South America's southern end that serves as a traditional departure point for Antarctica cruises. This channel is part of Patagonia, famous for its breathtaking mountains, glacial fjords, and temperate rainforests.

Silversea announced that the hotel will be enveloped by unspoiled forest and will offer stunning views of the Beagle Channel as well as the snow-capped peaks of Patagonia.

Construction is set to commence this week, with the hotel expected to be completed by the end of 2025.

Silversea is unique as the only cruise line offering Antarctica voyages from Puerto Williams. Most other companies operate their trips from Ushuaia, Argentina.

While Ushuaia is a larger tourist center than Puerto Williams, it is slightly further from Antarctica. Like Puerto Williams, Ushuaia is located along the Beagle Channel, which connects to the notoriously turbulent Drake Passage—the sea route between South America and Antarctica.

In contrast to many operators, Silversea provides both traditional voyages across the Drake Passage to Antarctica and the less common "fly-cruise" options to the continent.

"Fly-cruise" journeys start with a flight from the southernmost point of South America across the Drake Passage to a Chilean base in Antarctica with a gravel runway. At this Chilean location, a Silversea vessel will be ready to welcome passengers.

Currently, the flights for the fly-cruise journeys depart from Punta Arenas, Chile, which is farther from Antarctica than Puerto Williams. Once Silversea's new hotel opens, these flights will move to Puerto Williams.

Silversea's Antarctica voyages that involve crossing the Drake Passage already use Puerto Williams as their operational base.

The new hotel will feature a spacious restaurant for group gatherings, a bar and lounge, a fitness center, and a gift shop displaying handicrafts and artworks by local artisans. It is designed to harmonize with the natural surroundings and draw inspiration from local traditional art, architecture, and materials, according to the company.

In conjunction with this announcement, Silversea expressed its dedication to building a partnership with the Puerto Williams community. They aim to collaborate with local stakeholders to foster economic growth while preserving the region's unique cultural heritage and minimizing environmental impact.

Hernandez informed TPG that Silversea plans to employ a modular construction approach for the hotel, with rooms prefabricated off-site. He described this method as more sustainable than traditional on-site building and better suited for the remote location. He emphasized that Silversea has considerable experience with modular room construction, as it’s the standard practice for cruise ships.

Hernandez indicated that Silversea guests might have the option to extend their hotel stays to explore the Patagonia region further, in addition to their Antarctic travels. He mentioned it could serve as a "home base" for such adventures.

"The region has much to offer for those looking to spend a few nights before or after their journey," he remarked. "That’s certainly part of our vision for this place."

Hernandez also mentioned that the hotel would only be operational during the Antarctica cruise season, which spans from November to March. While it is primarily designed for Silversea guests, there may be potential for accommodating non-Silversea customers in the future.

"The plans we developed for this project did not initially account for outside guests, but that possibility remains as we gain experience and learn how to navigate this setup," he stated.

Silversea is among the leading operators for Antarctica voyages. The line's three small expedition vessels—Silver Endeavour, Silver Wind, and Silver Cloud—offer a variety of journeys ranging from six to twenty days to the continent.

All three ships are luxurious, featuring an exceptional crew-to-guest ratio of nearly 1:1, which is quite rare in the industry.