How to Plan the Ideal Trip to Bluffton, South Carolina

Although often considered part of the Lowcountry region, South Carolina’s coastal towns and cities each offer their own distinctive mix of history, culture, and attractions. Charleston stands out with its beaches and burgeoning restaurant scene, while Beaufort captivates with its intriguing architecture. Edisto Island is unmatched for its serene atmosphere and commitment to historical preservation. Continuing south, you’ll find Bluffton, another waterfront gem to add to your travel itinerary.

“Bluffton is this charming little enclave nestled in the Lowcountry,” shares Brandon Carter, executive chef of Farm. “The streets are lined with live oaks and Spanish moss. The air is filled with the scent of salt and pluff mud. It’s a place where community thrives and a genuine sense of place prevails.” Local official and owner of the upcoming Ma Daisy's Porch, Bridgette Frazier, is dedicated to enhancing Bluffton’s emphasis on its rich history and community. Her new restaurant, bar, and open-air market, set to open in late 2024, will serve as “a sanctuary for everyone to explore, enjoy, taste, see, feel, smell, and hear Gullah.” This project is named in honor of her grandmother, Daisy Eustace Pinckney Frazier, whom she describes as “resilient, resourceful, assertive, empowered, and welcoming.”

These same characteristics have contributed to Bluffton earning the title of “the heart of the Lowcountry.” Nestled along the May River and just a bridge away from Hilton Head Island, it’s a unique destination where visitors can immerse themselves in the enchantment of the region—one oyster, bike ride, and leisurely afternoon on the porch at a time.

Continue reading to uncover the top spots to stay, dine, and explore in Bluffton, South Carolina.

Top Hotels and Resorts in Bluffton

Montage Palmetto Bluff

For many visitors, Montage Palmetto Bluff serves as their first glimpse of Bluffton. This five-star resort has consistently appeared in Dinogo’s World’s Best Awards and is notably where Justin and Hailey Bieber tied the knot in 2019. “The accommodations are exceptional… the cuisine is fantastic, and the staff craft an experience that is truly memorable,” shares Frazier. With offerings ranging from sunset yoga and a luxurious spa to tranquil walks beneath the live oaks and leisurely days by the pool, the activities at this 20,000-acre resort are plentiful and serene.

Old Town Bluffton Inn

For a more personal touch, reserve one of the 14 uniquely decorated rooms at Old Town Bluffton Inn, a charming boutique hotel praised by Chef Carter. Owners Vince and Danielle Harrison have crafted a warm and inviting atmosphere designed to help guests feel relaxed and completely at home. After a day of exploration, unwind in the front parlor or head to your room for a peaceful night’s rest.

Top Activities in Bluffton

Explore the May River.

“The May River is a vital part of our community; it's a beloved pastime for some, a lifestyle for many, and a sanctuary for everyone,” says Frazier. “There are numerous options for self-guided or guided kayak, paddleboard, and boat tours — all fantastic ways to explore the water and witness amazing wildlife, including dolphins, fish, oysters, and more,” adds Cassie Beato, naturalist at Montage Palmetto Bluff. If you’d rather enjoy the beautiful river views from land, Frazier suggests Wright Family Park or Oyster Factory Park. “Our waterfront parks offer the most scenic access to the cherished May River,” she remarks.

Discover Old Town Bluffton.

“Visitors frequently inquire about the history of the Lowcountry and where to find historic landmarks, so I always recommend Historic Bluffton. The old homes blend seamlessly with our contemporary coastal aesthetic… many don’t even realize they’re passing by structures from the 1800s,” explains Beato. Often called “Old Town,” this part of Bluffton boasts several notable attractions, such as The Heyward House and the Church of the Cross. “The Church of the Cross, built in 1857, is a beautiful and significant place located on ‘The Bluff’ of the May River,” shares Jill Dollahan, director of reservations at Montage Palmetto Bluff.

Join the Hidden Treasures Tour.

“The Bluffton Hidden Treasures Tour, operated by the Pringle family, is also a must-do,” says Frazier. As you explore Old Town in a golf cart, your guide will share the history of Bluffton and the culture of the Gullah people. Highlights include the Garvin Garvey House, the Old Post Office, and Sarah Riley Hooks Cottage.

Enjoy a round of golf. 

While Hilton Head Island attracts golfers from all over the globe, Bluffton also boasts several excellent courses. Guests can secure tee times at May River Golf Club or Old South Golf Links, both featuring 18-hole courses that beautifully integrate with the landscape dotted with live oaks. 

Top Shopping Spots in Bluffton

Bluffton Farmer’s Market

Every Thursday, the Bluffton Farmer’s Market comes alive on Calhoun and Lawrence Streets in Old Town. Here, local vendors and growers offer fresh produce, baked goods, herbs, flowers, and various artisanal products. This weekly event serves as both a farmers market and a community gathering, providing a delightful glimpse into the charm of small-town life.

Bluffton General Store

No trip to the Lowcountry is complete without picking up a souvenir or two. From locally made candles from Beaufort to mugs, hats, cookbooks, and snacks for your journey, the Bluffton General Store offers a diverse selection of keepsakes and grab-and-go items. Located on Calhoun Street in Old Town, it’s nestled among other charming boutiques, specialty shops, and galleries. 

The Society of Bluffton Artists (SOBA)

After visiting the Bluffton General Store, make your way to the Society of Bluffton Artists next door. The SOBA gallery hosts a variety of workshops and exhibits showcasing the talents of over 100 local artists. Pop in to appreciate the watercolors, acrylics, photography, and jewelry — among other art forms — and see if anything speaks to you. 

Top Dining Spots in Bluffton

Farm

Indulge in a variety of delectable dishes at Farm, featuring roasted May River oysters, brown butter cornbread, fried okra, and crispy fried chicken. Chef Carter artfully blends regional influences with fresh local ingredients and global flavors to create an unforgettable dining experience in the Lowcountry.   

Burnt Church Distillery

“No visit is complete without experiencing the splendor of Burnt Church Distillery,” notes Frazier. Guests can witness the distillation process, dive into Bluffton’s rich history, and relax in the tasting room known as The Sanctuary. “The food is exquisite, and every aspect creates a memorable experience that brings people back again and again,” she adds. Reservations for tastings are not required, so feel free to drop by at your convenience. 

Red Stripes Caribbean Cuisine & Lounge Bluffton

“Bluffton is abundant in culture, and a visit to Red Stripes for authentic Jamaican dishes is essential; their jerk chicken and chill atmosphere will whisk you away to the Caribbean,” says Frazier. Owned by Ezron and Lakesha Daley, this relaxed eatery boasts two locations — Old Town Bluffton and Hilton Head — both bringing “a touch of Caribbean flair to the Lowcountry.”

Bluffton Oyster Company

“Bluffton Oyster Company is a family-run establishment that has been in operation for over a century,” says Dollahan. Fresh seafood takes center stage at both the market and the restaurant, Bluffton Family Seafood House. While the fresh oysters are a must-try, the menu also features soft-shell crab, shrimp, and various fish dishes. 

River House at Montage Palmetto Bluff

For special occasions, nothing compares to the fine dining experience at River House in Bluffton. While the menu boasts exquisite steaks and fresh seafood, the true allure lies in its ambiance. Housed in what was once the main inn, the restaurant features expansive floor-to-ceiling windows that showcase stunning views of the May River, along with a porch that invites guests to linger a bit longer. 

Ideal Times to Visit Bluffton

The ideal time to visit Bluffton is early fall, when the humidity of South Carolina is at its lowest. “October is my favorite month here! The Spartina grass is vibrant, flowers are still blooming, and it’s warm enough for swimming and beach walks,” shares Beato. “It’s also our off-season, making it easier to navigate with fewer crowds and traffic,” she adds. Chef Carter points out that the temperatures are “perfect for enjoying a refreshing drink, grilling outdoors, and roasting oysters over a fire.” April is another favorable month for pleasant weather, though it coincides with school breaks, attracting more families to the area.

Directions to Bluffton

The nearest major airport to Bluffton is Savannah/Hilton Head International Airport (SAV), which is about a 45-minute drive away. American Airlines, Delta, and United Airlines also operate flights to Hilton Head Island Airport (HHH), though options are limited. Alternatively, you can drive from Charleston; it’s a straightforward two-hour journey via Highway 17 and SC-170. On the way, be sure to stop at Carolina Cider Company, a roadside market filled with delightful Southern treats. 

Getting Around Bluffton

To fully explore the 54 square miles of Bluffton, having a car is essential, but you won’t need it constantly. “I suggest driving to the center of historic Bluffton and exploring on foot,” advises Beato. If you're staying at Montage Palmetto Bluff, you can also navigate the vast grounds by bike or golf cart. 

Bluffton offers public transportation through the Bluffton Breeze, operating Monday to Friday from 8 a.m. to 5:30 p.m. A ride costs just $1, and you can conveniently prepay using the BreezePass app before boarding. The bus has approximately 60 stops along its route, including key locations like Old Town, Publix, and the Tanger Outlets Hilton Head.