The Top 8 Things to Do, Eat, and Experience in and Around San Luis Obispo, California

Nestled roughly midway between San Francisco and Los Angeles lies one of California’s best-kept secrets: the Central Coast, with San Luis Obispo as the ideal base for exploration.

With a population of about 47,000 and home to California Polytechnic State University (commonly known as CalPoly), San Luis Obispo is more than just a college town. It boasts a rich history as a former Spanish outpost, hosts a vibrant weekly farmers’ market, and is situated in the heart of Central Coast wine country. Its prime location makes it the perfect starting point for discovering the area's wineries, ocean bluffs, state parks, and nearby coastline.

Here are the 8 top activities to enjoy in and around San Luis Obispo.

1. Take in the drive along Highway 1

One of the top activities in San Luis Obispo is simply enjoying the journey into town. Whether you’re arriving from the Bay Area or Los Angeles, you’ll likely take Highway 1 to SLO. This highway is consistently praised as one of the most picturesque drives in the nation. The road follows the coastline, with farmland (or towering redwoods if you pass through Big Sur, which is currently closed for road repairs) on one side and the Pacific Ocean on the other. Pro tip: If you’re traveling from the south, don’t miss the Piedras Blancas Elephant Seal Rookery to see seals basking in the sun.

Alternatively, another popular route from Los Angeles to San Luis Obispo is the historic Highway 101, also known as the Camino Real. This route is famous for its bell markers scattered along the 700-mile stretch. Highway 101 will also lead travelers past the Cachuma Lake Recreation Area, an excellent spot for a picnic during your journey.

I rented a Mercedes S580e, which featured ergonomically designed seats that made the three-hour drive feel effortless. The S580e is a plug-in hybrid that can operate solely on gas when needed, but it’s more fuel-efficient when the battery is charged. There are plenty of charging stations available along both Highway 1 and Highway 101, though most are Tesla Superchargers, so be sure to bring an adapter if necessary. Google Maps highlights charging locations, but EV-specific apps and websites like PlugShare can also be quite useful.

2. Dine at Cold Spring Tavern

Address: 5995 Stagecoach Rd., Santa Barbara | View on Google Maps

For those traveling from L.A. or Santa Barbara to San Luis Obispo, a visit to Cold Spring Tavern, located just outside Santa Barbara, is essential. This tavern has roots dating back to the mid-1800s, originally serving as a stagecoach stop on the San Marcos Pass, a key route linking Santa Barbara with the farms of the Santa Ynez Valley. In 1941, Adelaide Ovington, a former actress and writer, acquired the property and turned it into the tavern and restaurant we know today, which remains family-owned.

In addition to its picturesque setting (Cold Spring Tavern sits beside a creek in the mountains near Santa Barbara), the restaurant is famous for its hearty Santa Maria-style tri-tip sandwiches. Be sure to try the beer-battered onion rings as a side. Fun fact: Cold Spring Tavern was the first establishment to offer Hidden Valley Ranch dressing, created by its inventor, Steven Henson, who lived nearby. It quickly became a favorite and is still available today.

3. Visit the Mission San Luis Obispo de Tolosa

Address: 751 Palm St., San Luis Obispo | View on Google Maps

Established in 1772, Mission San Luis Obispo de Tolosa was the fifth mission created in California and is still active today; it’s a must-see for history enthusiasts. The mission's walls soar over 50 feet high and were originally adorned with tiles for protection against flaming arrows from the land's original inhabitants, the Salinans and Chumash tribes. The adjacent mission museum provides insights into its history as well as that of the Chumash and the Spanish and American settlers. Admission is free, but donations are welcome.

4. Explore the Madonna Inn

Address: 100 Madonna Rd., San Luis Obispo | View on Google Maps

Few landmarks in San Luis Obispo are as iconic as the Madonna Inn, which first opened its doors in 1958. While the exterior boasts a charming Swiss Alps-inspired design, the interior reveals an eclectic array of styles—each of the inn's 110 guest rooms features a unique theme, ranging from the “Caveman Room” to the “Love Nest.” And let's not forget the dining area, which is unapologetically . . . pink. In addition to its quirky decor, the Madonna Inn is famous for its homemade pastries and desserts—make sure to sample a generous slice of one of its delicious cakes or pies.

5. Enjoy a tasting at Chamisal Vineyards

Address: 7525 Orcutt Rd., San Luis Obispo | View on Google Maps

One of the top activities around San Luis Obispo is exploring the Central Coast’s vibrant wine country. With over 250 wineries in San Luis Obispo County, 50 of which are certified as Sustainable in Practice by SIP, there’s plenty to discover. Chamisal Vineyards, located just 15 minutes from downtown SLO in the picturesque Edna Valley, has held its SIP certification since 2010. Wine lovers can taste a variety of pinot noirs, chardonnays, and the winery's celebrated sparkling wine, while also touring the beautiful grounds. Don't miss the much-anticipated annual Lobster Fest, where guests can enjoy steamed lobsters and prawns paired with Chamisal’s wines—but be warned, tickets sell out fast. For a sustainable winery-hopping experience, consider the self-guided SLO Sustainable Wine Trail, which stretches 70 miles along Highway 101, connecting San Luis Obispo County to Paso Robles.

6. Explore (and savor) the Downtown SLO Farmers’ Market

Address: Higuera St., San Luis Obispo | View on Google Maps

Every Thursday from 6 p.m. until about 8:30 p.m., San Luis Obispo’s weekly farmers’ market transforms Higuera Street in the downtown area. Here, shoppers can gather a variety of pantry staples, including meat, eggs, dairy, and fresh vegetables. But it’s more than just produce; take time to explore the diverse foods and beverages on offer, with stalls featuring everything from Santa Maria-style barbecue to refreshing bubble tea.

7. Visit Hearst Castle

Address: 750 Hearst Castle Rd., San Simeon | View on Google Maps

Entry Fee: Starting at $30 per person for the Grand Rooms Tour | Get Tickets

Located about a 50-minute drive from downtown San Luis Obispo, Hearst Castle is definitely worth a visit. Built between 1919 and 1947 by publishing magnate William Randolph Hearst, who founded the Hearst Communications newspaper empire, the estate once spanned over 250,000 acres. However, the true highlight of the property is the castle, designed by architect Julia Morgan.

Perched on a mountain with views of the Pacific Ocean, Hearst Castle drew inspiration from Hearst's travels across Europe, featuring many antique statues and decorations he imported. Visitors must buy tickets for a tour through California State Parks. The Grand Rooms tour is the most sought-after, guiding guests through the assembly room, refectory, morning room, billiard room, and movie theater, culminating in the stunning indoor Roman Pool adorned with vibrant turquoise and gold tiles.

8. Go for a Hike

San Luis Obispo offers plenty of hiking opportunities. A favorite among locals and visitors alike is the Montaña de Oro Bluff Trail, which provides stunning panoramic views of the city and the Pacific Ocean. For the best experience, visit in the spring when the wildflowers are in full bloom. If you’re up for a tougher trek, try the Reservoir Canyon Trail, where adventurers can enjoy breathtaking ocean views while passing by waterfalls and an old bell tower. Be sure to bring ample water and sun protection, as this trail features an elevation gain of 1,350 feet.

Accommodations in San Luis Obispo

San Luis Creek Lodge

Nestled on the outskirts of downtown SLO, this charming bed-and-breakfast features 25 rooms spread across three distinct buildings. Designed by Nina Freudenberger, the rooms showcase a blend of bohemian and contemporary farmhouse aesthetics, with many equipped with cozy fireplaces. Every morning, guests are treated to fresh coffee and breakfast pastries delivered right to their doors.

Hotel SLO

Conveniently situated in the heart of downtown San Luis Obispo, near historic Chinatown, Hotel SLO provides easy access to the best restaurants, bars, and attractions the town has to offer. Despite its prime location, this 78-room hotel maintains a tranquil, resort-like vibe. On-site amenities include two restaurants, Ox + Anchor and Piadina, a bocce ball court, three bars (including a rooftop lounge), a full-service spa, and a pool and Jacuzzi area.

The Pacific Motel

Located just a block from the beach in Cayucos, roughly 20 minutes from SLO, the Pacific Motel proudly calls itself part of “the last great California beach town.” Previously known as the Dolphin Inn, it underwent a complete renovation and reopened in October 2022, thanks to local owners Ryan and Marisa Fortini. The motel features 13 guest rooms and six vintage bungalows from the 1920s that once served as military barracks at Camp San Luis Obispo. Inside, guests are treated to beautifully designed rooms that reflect a clean, coastal aesthetic. Given Cayucos’ small size, it’s easy to walk anywhere, but the motel also provides bicycles for those who need a quicker option. Additionally, there are several outdoor firepits for guests to enjoy the fresh air while staying cozy.