This Event Company Took Me to the Field at the Super Bowl — And They’re Ready to Take You to the Olympics

Imagine this: You’ve secured a ticket to the Super Bowl — feeling the thrill from the 50-yard line. You’ve just landed in Paris for the Olympics and are heading to the finish line to celebrate with gold medal winners. Unless you’re an elite athlete, such experiences usually remain a fantasy, but one event company is committed to turning sports fans’ dreams into reality. From football to the Olympics, college sports to golf, and UFC to MLB, On Location is enhancing the way we experience major sporting events.

On Location is the official hospitality provider for both the NFL and the Olympic Games, including Paris 2024, Milano Cortina 2026, and Los Angeles 2028. The company designs itineraries that enhance not just the event itself but every aspect of your trip. Their packages cater to a variety of travelers—those looking to celebrate, connect with athletes, or simply enjoy the best views of the game. Regardless of your preference, you're sure to leave with incredible bragging rights and unforgettable memories.

I was fortunate enough to create some lasting memories at this year’s Super Bowl LVIII in Las Vegas. On Location catered to around 35% of the 61,629 attendees at this year’s game through various packages. (Company representatives project they’ll serve approximately 400,000 people at the Paris Olympics.) Each package includes a game-day ticket along with a range of exclusive amenities and experiences accessible only to On Location guests. Imagine elite service, entry to private clubs and lounges, game day pre-parties featuring special performers and NFL legends, and much more. The premium Super Bowl package, “On the Fifty,” granted guests access to a lounge at the 50-yard line where they enjoyed food and drinks from culinary greats like Wolfgang Puck. Guests could also choose to watch the game from field-level patios, just feet away from all the excitement.

One of my favorite experiences was being on the field after the game, showering the Super Bowl champion Kansas City Chiefs with confetti in their vibrant red and yellow, surrounded by the team and their families; it was an experience I never dreamed possible. That incredible level of access — placing you at the very center of the event — is something On Location prides itself on. Plans are already in motion for next year’s Super Bowl in New Orleans.

Paris 2024

With another Super Bowl now complete, the sports world shifts its focus to Paris for the highlight of 2024: The Summer Olympic and Paralympic Games, taking place from July 26 to August 11. For the first time, the opening ceremony will be staged outside of a stadium, captivating the world with a spectacular event along the river Seine. Athletes from around the globe will glide past famous landmarks like the Eiffel Tower and under bridges transformed into luxurious suites filled with celebrities. Guests of On Location will be in prime position to experience and partake in the festivities like never before.

Why settle for watching from the stands when you can enjoy the equestrian events from a classic French café table at the Palace of Versailles? Or float alongside competitors, stopping to dip your toes in the sand at a pop-up beach volleyball court just steps from your VIP lounge inside the Eiffel Tower? “We’re elevating the world’s premier event to the highest professional standards in terms of experience,” stated Will Whiston, EVP of Olympic and Paralympic Games for On Location, to Dinogo.

Though I've always been a dedicated Olympic viewer from the comfort of my home, the idea of attending in person never crossed my mind. Even in host cities that seemed more approachable, like Vancouver or London, the games felt like a spectacle meant to be experienced only through a screen. On Location is transforming how fans engage with the Olympics and other significant sporting events. “The only question one needs to consider is, 'Do I want to experience the Olympics in person?' If the answer is yes, they just need to reach out to our team, and we will guide them,” explains Whiston. "Guests will discover that however they wish to participate, they can customize their Olympic experience. Full stop. This is unprecedented, not just for the Olympics but for any major event.”

Guests can customize their experiences by choosing how many days they want to stay in Paris, their preferred accommodations, and transportation options. They'll gain access to exclusive restaurant reservations and a dedicated team to oversee their entire trip. Traveling for a major event often brings significant stress, but this high level of hospitality ensures that stress disappears, allowing guests to fully enjoy every moment.

Nearly all sports in Paris will offer unique experience packages. Much like the Super Bowl's “On the Fifty” package, the Olympics' top-tier package is “On the Finish Line,” placing premier guests right on the Track and Field competition grounds.

“The Olympics are equivalent to two Super Bowls, two World Cups, two basketball championships, and 500 other world championship events,” says Whiston. “In previous games, guests haven’t had access to such an immersive fan experience. If you wanted to attend, you simply bought a ticket and went. A premium ticket might have provided better seats or a few extra perks, but nothing has ever been done on this scale with such a focus on fan involvement and experience.”

Certain packages include pre-event brunches featuring Olympic legends. Some guests will enjoy access to Clubhouse 24, located in the iconic Palais de Tokyo, which will also host the Olympic Museum showcasing every torch and medal from the Games' history. Others will have the opportunity to celebrate at the Team USA House after a day filled with excitement watching USA athletes compete for medals. Explore and book your Olympic Packages at olympics.onlocationexp.com.