I saw the 38th Ugobeko Festival on TV the day before and drove there.My grandson and I arrived at the hot spring parking lot about an hour before the event and waited in line, but it was very hot and we were in a lot of trouble.Yakiniku set is 3000 yen. The steak is about 200g and costs 4000 yen.Since this is the 38th time for this event and the local government, including Ugo Town, is involved, I was hopeful that the meat would be very satisfying, and since I was coming from a long distance of over 100km to participate, I was excited. So, I bought a steak ticket for 2 people for 8,000 yen.By the time I bought my ticket and exchanged it for a steak at 11am, it was getting even hotter and the temperature was nearly 30 degrees Celsius.The staff worked hard to prepare about 10 stoves made from drum cans, so I decided to endure the scorching heat of the concrete parking lot under the scorching sun and grill the steak.I bought some rice at the store and was about to grill it. When I looked for salt and pepper and asked the staff, they said, ``They don't prepare them.''I had no choice but to take the steak home in an ice box.We were hungry, so we found onigiri cars among the several kitchen cars, so we bought two onigiri for each person and shared them with our grandson in the air-conditioned car.This onigiri was expensive at 400 yen and 370 yen each. Although I couldn't say the taste was worth the price, it was delicious, probably because I was hungry.By the way, I've been to this event 38 times, and I don't have any heat protection. There was no preparation for salt or pepper for the steak. There was a complete lack of hospitality toward visitors, and it was very upsetting.Out of anger, I drove to the open-air bath at Mt. Kurikoma, about an hour away, and was finally able to soothe my body and soul in Japan's best open-air bath.Since I only had 2 steaks to take home with Kura Box, I went to Akita City and bought 5 Akita beef steaks for my 7 family members, but the price per 100g was over 1000 yen, which was about the same as the event venue. half.When I ate this for dinner, the steak I got in Akita City, which was half the price, was much better quality. The steak at the event was just tender, with poor flavor and quality, and was sticky and tasteless.Looking back, at the start of the Beko Festival, the event host asked visitors to raise their hands: ``people from Ugo Town,'' ``people from Akita Prefecture other than Ugo Town,'' and ``people from outside Akita Prefecture.'' Among the 100 participants, only a few were from Ugo town.People who know this event nearby or those who have attended it once feel like they will never come again, and it makes them feel deceived and unpleasant. It was the worst Sunday drive.