Are You Storing Your Pop-Tarts All Wrong?

From Reese’s peanut butter cups to Oreos, there’s a common belief that some treats should always be frozen. I even recommend freezing Girl Scout cookies for an extra crunch. But while people insist on freezing these sweets, the truth is that they weren't meant to be kept that way—it's a habit some experimental snackers started.

However, there’s one dessert that’s actually built for the freezer, and it might surprise you: The Pop-Tart.

Should You Pop Your Pop-Tarts in the Freezer?

A Pop-Tart’s natural habitat is the toaster. Designed for quick toasting, it pops up as a piping-hot, delicious breakfast pastry in just minutes. Warm and crispy—that’s what makes a Pop-Tart, right?

Don’t be too quick to dismiss it. Not only do many fans of Pop-Tarts prefer to eat them frozen, but even Kellogg's recommends freezing them as one of the best ways to enjoy the treat.

Take a look at the side of a Pop-Tart box, and you’ll find not only instructions for toasting or microwaving, but also guidelines for freezing them. For frosty enjoyment, the Pop-Tarts website suggests placing your pastries in the freezer for 20 minutes. This time strikes the perfect balance: cold enough to chill the filling, but not so hard that they’re tough to eat.

While 20 minutes in the freezer may be the sweet spot for Pop-Tarts, the real benefit is that you don’t need any extra preparation when you’re in a rush. Sure, a toasted Pop-Tart is a classic, especially with a little butter, but there are days when you need a quicker fix. Or maybe you just want to try a fresh twist on an old favorite. Either way, freezing them overnight could be the perfect solution.

Which Pop-Tart Flavors Are Best Frozen?

Freezing Pop-Tarts has been on the box all along, but there’s no official word from Kellogg’s about which flavors are best for freezing. Looks like we’ll have to experiment and figure that part out ourselves.

Pop-Tart enthusiasts on Reddit have shared their thoughts on which flavors are best enjoyed frozen. One user swears by the S’mores variety, calling it “heavenly” on a hot day. Others suggest trying the fruit flavors, which become “jammy and chewy,” with a slightly muted sweetness.

While some Pop-Tart flavors might freeze better than others, at the end of the day, any Pop-Tart is still a delicious treat. The only one I’d recommend against freezing is the extra-large version. It might be tasty frozen, but finding a freezer large enough to fit it could be a challenge!