An introductory guide to Naples, Florida

Nestled on the southeastern tip of the Florida peninsula, the charming coastal town of Naples is an excellent destination for your next weekend retreat, romantic escape, or family vacation.

With a variety of water sports, gourmet dining, and high-end shopping, Naples offers plenty to enjoy; however, its stunning beaches alone make it a perfect spot for relaxation, and the welcoming locals are eager to share their insider knowledge about the Paradise Coast.

Although Naples is known for housing some of the wealthiest individuals in the US, the cost of living here remains more reasonable than in other well-known Florida cities like Miami or Palm Beach. Contrary to beliefs about its diversity, I, as a Black woman, have always felt safe and embraced by the community.

Here’s everything you need to know to fully enjoy your first experience in Naples.

When is the best time to visit Naples?

The optimal time to visit Naples is from March to May. During this period, it remains relatively peaceful as it hasn’t yet become a spring break hotspot. The weather is delightful, and accommodation prices are quite reasonable.

From June to September, Naples experiences high heat, with frequent rain and average temperatures exceeding 90ºF (32ºC), occasionally reaching over 100ºF (38ºC). If you travel during this season, remember to bring an umbrella, as hurricane season spans July to October. While the weather can be unpredictable, there are some great deals to be found during this time.

Winters in Naples are pleasantly mild, providing a nice respite from colder climates, with average temperatures hovering around the mid-70s Fahrenheit (approximately 24ºC). This season is also perfect for birdwatching and observing local wildlife.

How long should I stay in Naples?

Naples is an ideal spot for a three-day weekend getaway, particularly for those seeking a quick solo retreat or a romantic escape to enjoy the beautiful white sandy beaches and delicious cuisine. If you extend your stay, you can also plan day trips to nearby attractions like Fort Myers and Everglades National Park.

How can I reach Naples?

While Naples has its own airport, it mainly caters to private aircraft. You’ll likely spot stylish jets cruising the skies during your visit.

Most travelers prefer to fly into Southwest Florida International Airport (RSW) in Fort Myers, which is about a 35-minute drive from Old Naples. A typical rideshare costs around $50, depending on the time of day.

Is navigating Naples straightforward?

Naples is quite a walkable city in many areas, particularly around the lively 5th Ave South. For those interested in renting a car, it's easy to drive here without much traffic, and there are plenty of paid and free parking options available.

Based on my experience, rideshares are the most convenient option for getting around, especially for quick weekend trips. Uber usually has a fast pick-up time, with waits averaging three to five minutes, and fares typically range from $7 to $16 per ride.

Where to stay while visiting Naples

The AC Naples Marriott, which opened in 2023, is an excellent choice for a cozy yet upscale stay. Located just a five-minute drive from 5th Ave South, where you'll find numerous upscale boutiques and restaurants, this three-story hotel in the heart of Old Naples provides an intimate, boutique-like atmosphere with exceptional service, modern accommodations, a rooftop pool, and the Mediterranean bar Limón. A night’s stay will typically cost around $160 to $200.

For more budget-friendly accommodations during your visit, consider the Courtyard Naples (approximately $114–240 per night) or the Residence Inn Naples (around $118–175 per night).

There are also numerous lodging options that provide easy beach access, such as the Naples Grande Beach Resort (roughly $197–235 per night) or the Naples Bay Resort & Marina (about $190–219 per night).

Must-do activities in Naples

Discover the stunning beaches

The beaches of Southwest Florida truly live up to their reputation, boasting beautiful white-sand stretches. My top pick in Naples is definitely Clam Pass Park. It's free to enter (with a $10 parking fee) and is open daily from 8am to sunset. Upon arrival, you’ll walk down a three-quarter-mile wooden boardwalk, which is easily navigated via a complimentary tram service. The 35-acre beach is teeming with marine life and coastal birds, and offers plenty of activities such as nature walks and fishing.

While the beach chairs and umbrellas can be a bit pricey, this family-friendly beach features calm blue waters and is dotted with some of the most stunning seashells along the shore. Amenities include a snack bar, restrooms, bike racks, and foot showers. Remember to bring your own towels, as rentals are not available to the public; they are reserved for guests at beachfront resorts.

Other beaches worth visiting are Vanderbilt Beach, Tigertail Beach, and Marco Island Beach. For dog-friendly options, take your furry friend to Bonita Beach Dog Park, Gulfside City Park Beach, or Lighthouse Beach Park. Local beaches also offer various water activities such as parasailing, jet skiing, and dolphin watching.

Explore some activities beyond the beach

For nature enthusiasts, visit the Naples Botanical Gardens to explore a variety of rainforest plants, stunning succulent displays, and serene waterlily pools in beautifully designed tropical gardens. The gardens also host regular family-friendly events and feature a restaurant called the Fogg Café with lovely garden views.

Throughout the year, you can enjoy popular festivals such as the Naples Seafood & Music Festival, the Naples Craft Beer Fest, and the Naples Downtown Art Fair.

Experience a boat tour

For an exciting local boating adventure, La Gondola provides private tours on authentic Venetian gondolas right in the heart of Naples—ideal for a romantic evening out. Another great choice is Naples Princess Cruises. Be sure to reserve your spot early, as these tours tend to fill up quickly.

Savor the culinary delights at Naples’ finest restaurants

Campiello: If there's one place that might make you think of Naples, Italy, it's Campiello. This acclaimed Italian eatery boasts a rustic yet modern menu featuring wood-fired meats and pizzas—definitely try the Margherita.

D'Amico’s Continental Naples: This upscale steakhouse has earned its place not only as one of the best in Florida but also nationally. Known as The Continental, it offers a diverse menu with premium steaks, seafood, and cocktails, complemented by a remarkable 39-page wine list.

Jane's Café on 3rd: Featured in almost every Naples dining guide and beloved by locals, the renowned brunch destination Jane’s Café on 3rd truly lives up to its reputation, serving delights like “lobster smashed avocado Benedict” and delectable French toast.

Rocco’s Tacos and Tequila Bar: For a more laid-back vibe, Rocco’s Tacos is perfect for enjoying tacos, birrias, quesadillas, and taco burgers. Budget travelers will appreciate their regular happy hours and Taco Tuesday specials.

My top activity in Naples

As an avid cafe enthusiast, I love visiting coffee shops wherever I go to savor a good cup of joe with the locals. There's something about the atmosphere that makes me feel at home no matter where I am. EJ’s Bayfront Cafe offered a delightful and uncomplicated experience during my latest visit to Naples.

Although there's usually a brief wait to get a table, the menu is a brunch enthusiast's paradise, renowned for some of the best comfort food around. Located just steps from the ocean, it boasts ample outdoor seating. A crowd favorite is the banana-stuffed French toast, featuring thick challah bread filled with banana slices and dusted with cinnamon and sugar. The food comes out quickly, and the service is excellent.

What’s the budget for a trip to Naples?

Even though Naples ranks as one of the wealthiest towns in the U.S., travel accommodations are quite affordable, especially if you keep excursions to a minimum. The biggest expense will likely be shopping at local boutiques, particularly along 5th Ave South. Food and drink prices are reasonable, and most restaurants don’t add extra service charges.

You can easily arrange a two-night getaway for under $1000, which could include a roundtrip nonstop flight from New York City, for example.

Typical expenses:

• Dinner for two: $80–215 (or more)

• Brunch for two: $60–90+

• Mid-range hotel during off-peak summer weekdays: $100–250+

• Beer/pint at the bar: $7–10

• Cocktail: $15–18

• Ice cream: $6–8

Mariya visited Naples at the invitation of Marriott Bonvoy. Dinogo Planet does not accept complimentary services in exchange for favorable coverage.