Consult a Local Expert on Armenia

I have to confess: Armenia wasn't on my travel radar. From a mass tourism angle, it's still largely untouched. Yet, this small nation brimming with stunning landscapes is precisely what you seek when you want to explore somewhere unique. It’s a haven for those eager for knowledge and extraordinary experiences. To truly appreciate it, you should tap into the insights of a local expert, like Hakob Harutyunyan, who curates personalized Armenian itineraries for our bespoke travel planning service, Elsewhere by Dinogo Planet.

After my chat with Hakob, I discovered that Armenia holds far more than meets the eye. It's rich in ancient history, adorned with natural splendor, and inhabited by curious, welcoming individuals who believe that travelers “come from god” and embody warmth and hospitality. Hakob exemplifies this; he is friendly, inviting, and deeply passionate about promoting Armenia as a destination. He’s the ideal guide to craft an unforgettable journey through this enchanting country that’s sure to win your heart. Continue reading for highlights from our recent discussion.

How long have you been involved in the tourism sector?

I began my career in 2010. Prior to that, I worked as a military doctor. I made the switch to tourism because I wanted to help people uncover a different side of Armenia. When I mention Armenia in Europe, most folks think of just two things: the genocide and its status as the first Christian nation. After that, they draw a blank—nothing more.

What key message do you wish to share with others?

Armenia may be small, but it is abundant in historical and cultural richness. Tucked between the expansive Iranian deserts and the towering Caucasus mountains, it provides a wealth of opportunities for unforgettable experiences and learning. Visiting here is not solely about exploration; it’s about education and sharing. It’s a fantastic chance for Armenia to highlight the myriad offerings we possess.

What do you consider Armenia’s greatest strength?

The stunning landscapes of Armenia truly shine. Being a mountainous nation, approximately 17 to 18% of its terrain is situated at around 1000m (3280ft) above sea level. It boasts a diverse geography, including various volcanoes.

The mountains are also quite accessible. Just 40 km from the capital, Yerevan, you can enjoy skiing, snowshoeing, or back-country skiing. You might even catch a glimpse of wolves and bears. In Armenia, you're not only immersed in breathtaking nature but also embraced by the renowned warmth of its people.

How would you characterize the Armenian people?

Armenians are incredibly inquisitive. Even if they don’t speak English or French, they will make an effort to ask questions and communicate through gestures. They often invite you into their homes for meals and drinks. There's a saying in Armenia: “Travelers come from God.” When we cook, we always prepare extra food so we can welcome another guest. Armenians are known for their friendliness.

What types of food can visitors expect?

We enjoy a diverse range of dishes! Armenian cuisine is influenced by Persian, Greek, and Turkish traditions. Although we lack access to the sea, we have a variety of flavorful meat dishes. Our meals are generally light and not overly sweet, featuring a wide array of herbs and plenty of seasonal vegetables.

A must-try traditional dessert is ghapama, a pumpkin filled with rice, dried fruits, and chopped almonds. Anthony Bourdain filmed an episode here where he sampled khash, a boiled soup made from cow or sheep, alongside Serj Tankian from System of a Down. Additionally, Armenian cuisine is richly influenced by Persian, Greek, and Turkish culinary traditions.

What’s the ideal time to visit Armenia?

For a bit of everything, plan your visit between May and November. If you're looking to experience winter landscapes and engage in snow sports, January, February, or March are the best months to come.

Where do you recommend people stay?

I always suggest opting for small boutique hotels. These are often historic buildings that have been converted into charming accommodations, providing a cozy atmosphere for just a handful of guests.

Staying at a guesthouse is an excellent way to support the local economy. I believe it’s crucial that the money spent in Armenia benefits the country itself. For instance, there’s Tufenkian Historic Hotels, a collection of Armenian hotels founded by James Tufenkian, an Armenian-American textile entrepreneur.

What experiences would you suggest?

You must visit the churches and monasteries, especially Noravank. Nestled in a breathtaking canyon in southern Armenia, it’s a must-see. Moreover, this area is at the heart of Armenia’s wine country, known as the birthplace of global viticulture. You can even explore the world’s oldest winery, discovered by archaeologists, which used the same grape varieties that we still cultivate today.

French visitors are often pleasantly surprised by our wine. In fact, you can even find Armenian wine featured in restaurants in Bordeaux.

What’s the most convenient way to get around?

While in Yerevan, I recommend walking or using public transport. Once you’re outside the city, renting a car is ideal. We can provide guests with maps, GPS, and a suggested itinerary for independent exploration. It’s the best way to experience the country.