Norse Atlantic Expands London Routes from 4 U.S. Cities

Norse Atlantic Airways, a revival of the former low-cost transatlantic airline Norwegian Air, is broadening its international network with four new nonstop flights connecting the United States to London’s Gatwick airport.

Norse Atlantic is launching these new routes in 2023:

• Washington, D.C. to London Gatwick—kicking off on June 1 with up to six flights weekly (round-trip economy fares starting at $517)
• Los Angeles to London Gatwick—commencing on June 30 with daily flights (round-trip economy fares starting at $517)
• San Francisco to London Gatwick—starting July 1 with three flights per week (round-trip economy fares beginning at $493)
• Boston to London Gatwick—launching September 2 with five flights weekly (round-trip economy fares starting at $445)

These new flights complement the existing daily service from New York’s John F. Kennedy International Airport to London, Oslo, and Berlin, along with the recently announced flights from Orlando and Fort Lauderdale in Florida to London, set to begin in May. The airline also operates flights from Los Angeles International Airport to Berlin and Oslo, as well as from Fort Lauderdale and Orlando to Oslo.

Founded in 2021, Norse Atlantic provides budget-friendly fares—sometimes as low as $250 round trip—for flights to Europe. The airline operates a fleet of modern, fuel-efficient Boeing 787 Dreamliners, featuring both economy and premium cabins (the latter offering recliner seats with a 43-inch pitch) while adopting a no-frills service model. Passengers incur additional charges for amenities such as checked luggage and meals, with a tiered fare structure ranging from 'Light' (akin to Basic Economy—no checked luggage included and in-flight meals are extra) to 'Plus,' which includes free checked bags, meals, and more flexible ticket change options.

This airline is essentially a revival of Norwegian Air's transatlantic operations, which had positioned itself as one of the largest European airlines in the U.S. market. However, Norwegian's rapid expansion led to overextension, and the pandemic ultimately forced it to seek bankruptcy protection in late 2020 after the Norwegian government denied further financial support. By early 2021, all transatlantic flights were suspended, though Norwegian Air continues its operations within Europe.

Norse acquired the long-haul division's assets, including 15 Dreamliners, and its leadership comprises several former Norwegian Air executives.

Norse CEO Bjorn Tore Larsen stated, "The Norse team are disruptors. We eagerly anticipate making our unbeatable product available to even more customers this summer, as we strive to establish the industry's first successful low-cost long-haul airline."

Reporting contributed by Barbara Peterson.