The Most Enchanting Small Towns in England

While the vibrant energy of British cities like London, Manchester, and Bristol is captivating, the true essence of this quirky nation often lies in its small towns. Explore market towns featuring ancient castles, coastal communities rich in modern art, and much more as you journey through England’s finest small towns.

Ludlow, Shropshire

Nestled near the Welsh/English border at the edge of the rolling Shropshire Hills in western England, Ludlow is a delightful 11th-century market town adorned with creaky timber-framed structures leaning against elegant Georgian houses. Visit on a Saturday to explore the farmers’ market, where you can find uniquely flavored cheeses from the Weird and Wonderful Cheese Co., along with locally made salami and honey, all set against the backdrop of the stunningly preserved medieval Ludlow Castle. Climb the towers for breathtaking views of the surrounding landscape.

Accommodations

Stop by Ludlow Brewing Co. to sample a classic English ale, then enjoy an overnight stay at the Feathers, a historic 17th-century hotel featuring 42 rooms and the most elaborate timber facade in town. Inside, you'll find original details like intricate plasterwork and stunning timber-vaulted ceilings.

Whitby, North Yorkshire

You can’t miss the 13th-century Whitby Abbey when visiting this coastal town in Yorkshire. Whether you embark on a boat ride from Whitby Harbour along the dramatic cliffs, where the abbey stands majestically above the town, or meander through its winding cobbled streets leading to the stone staircase that ascends to the abbey, you’ll be captivated by the expansive ruins that inspired elements of Bram Stoker’s Dracula. If you’re into the eerie and macabre, plan your visit for late April during the Whitby Goth Weekend, when throngs of gothic enthusiasts in black lace and heavy boots take over the town.

Accommodation options

For a unique experience, stay at La Rosa Hotel, located in the heart of town, featuring eclectic decor and a charming Victorian tearoom.

Falmouth, Cornwall

Nestled on the southern coast of Cornwall at the mouth of the River Fal, this charming seaside town is rich in a history filled with piracy, smuggling, and oyster farming. Explore the National Maritime Museum to learn about Falmouth's significance in maritime commerce, and don’t miss the chance to taste the local oysters, still harvested by hand using traditional, unmotorized boats. The town's southern coast features two beautiful, soft white-sand beaches, while the Tudor-era Pendennis Castle stands proudly on a small peninsula, guarding the entrance to the Carrick Roads estuary.

Accommodation options

Stay at St. Michael’s Resort, where you’ll find bright, airy rooms adorned with nautical-themed decor.

Woodstock, Oxfordshire

This charming town in the Cotswolds has been the ancestral home of the Duke of Marlborough for over three centuries, and it’s quite an impressive estate. Blenheim Palace and its expansive, verdant grounds dominate the scenery around Woodstock, showcasing opulent baroque architecture and extensive boating lakes. Yet, the town itself—renowned for its golden sandstone—deserves a leisurely stroll. Don’t miss the intriguing Oxfordshire Museum, which features ancient dinosaur footprints and a hoard of coins dating back millennia discovered in the area, while the high street is lined with independent boutiques and artisanal coffee shops.

Accommodation options

Stay in one of the charming suites at The Feathers, a delightful hotel made up of four interconnected townhouses that exude a nostalgic ambiance.

Wells-next-the-Sea, Norfolk

What makes Wells-next-the-Sea an enchanting getaway are its simple pleasures: a sweeping expanse of golden sands stretches for miles along the town’s coastline, bordered by pine forests and towering dunes, along with a colorful row of traditional beach huts, many available for day hire. Crabbing off the quay is a favored activity here, with children and adults alike vying to catch a few 10-legged creatures. Don’t miss the chance to savor classic British fish and chips, ideally enjoyed from a paper bag—French’s is the place to go for the best.

Where to stay

Consider staying at The Victoria in Holkham village, where the standout dish on the dinner menu is the local venison curry.

Keswick, Cumbria

The Lake District is renowned for its majestic peaks, but don’t overlook its charming towns—especially the lively town of Keswick, nestled by the shores of Derwentwater and home to the world’s only pencil museum. While the history of writing tools might not seem captivating at first, delve deeper to uncover fascinating military and espionage ties, a pencil that holds a world record, and some intriguing royal artifacts—plus a chance to escape the frequent rain typical of the Lake District.

Where to stay

Book a stay at the vibrant, 34-room Inn on the Square, where oversized beds are adorned with photos of rare Herdwick sheep, and the on-site steakhouse serves prime local cuts.

Buxton, Derbyshire

The Romans were the pioneers of spa retreats in Buxton, a town reminiscent of Bath with its stunning Georgian and Victorian architecture. Originally drawn to its natural thermal springs, which were believed to possess healing qualities like many other mineral waters, modern visitors can enjoy these rejuvenating springs at the Buxton Crescent Hotel. Discover the remarkable natural attractions nearby, such as hiking in the Peak District and exploring the extensive limestone Poole’s Cavern. Don’t miss the chance to catch a show at the elegant Buxton Opera House, and be sure to “take the waters” just as the Romans did over 2,000 years ago.

Where to stay

Indulge in a stay at the splendid Buxton Crescent Hotel, a grand 18th-century structure designed in a perfect crescent shape right in the heart of town.

Lewes, East Sussex

With its artistic residents and rich history, Lewes makes for a captivating weekend escape in England—plus, it’s just over an hour from London Victoria by train. This vibrant market town lies at the eastern edge of the South Downs National Park, ensuring stunning countryside views are always within reach. Explore the remnants of Lewes Castle, discover various food, flea, and craft markets—be sure to try the vegan dumplings from Vegan Peace Foods or the game pies from Sussex Wild Food—and meander through the historic halls of Anne of Cleves House, the residence of Henry VIII’s fourth wife.

Where to stay

Book a stay at the Ram Inn in nearby West Firle, featuring five rooms with modern decor and a fantastic pub on the ground floor.

Glastonbury, Somerset

When global superstars aren't performing at the renowned music festival, Glastonbury transforms into a captivating blend of a historic market town, ancient landmarks, and a high street filled with shops offering crystals, Wiccan items, and spiritual souvenirs. Explore the ruined monastery from the 8th century and tackle the challenging climb up Glastonbury Tor for breathtaking views over the expansive Somerset Levels.

Where to stay

Margate, Kent

Once a struggling seaside town, Margate has experienced a remarkable revival in the last ten years. The launch of the nostalgic amusement park, Dreamland, and the arrival of the Turner Prize at the seafront Turner Contemporary gallery in 2019 brought positive attention to the area. Since then, Londoners in search of more space and seaside charm have flocked to this vibrant creative community. Even Banksy made a visit in February 2023, only to have his Valentine’s Day Mascara artwork quickly removed days later (it will be permanently displayed at Dreamland). Come for the art and fun, and stay for the delicious small plates and tapas offered in the town’s numerous eateries.

Where to stay

Stay at the stylish Reading Rooms, where soothing neutral tones create a serene atmosphere, just a short stroll from the sandy beach.