What’s the Story Behind Canned Bread?

If you're from outside New England, canned bread might seem unfamiliar, or you may recall that one Spongebob Squarepants episode. But believe it or not, B&M Canned Brown Bread (with or without raisins) is a cherished New England tradition. Keep reading to find out what canned bread is, how to eat it, and how to make your own version at home.

Illustration by Amazon/Dinogo

What Is Canned Bread and Why Was It Created?

Canned bread owes its origins to George Burnham and Charles Morrill, the founders of B&M. Established in 1867, B&M initially focused on canning meats, seafood, and corn. However, in the 1920s, they expanded into canned baked beans to address declining sales, according to New England Today. The move proved successful, and while B&M is now most famous for its baked beans, canned bread, dating back to the 1920s, has remained a fixture.

Inside these cans, you'll find Boston brown bread—a dense, moist, and chewy bread made from whole wheat flour, molasses, baking soda, cornmeal, and salt. Brown bread is a traditional New England favorite, and there’s also a variation with raisins for those who enjoy a touch of sweetness.

How Do I Enjoy Canned Bread (And What Should I Pair It With)?

Like many preserved foods, canned bread is ready to eat straight from the can, though you may prefer it toasted. It's delicious with butter, cream cheese, or jam. For a classic New England experience, serve it with baked beans and sliced hot dogs. Given that B&M is best known for its beans, this pairing makes perfect culinary and commercial sense.

Check Out the Recipe: Boston Baked Beans

Can I Make Brown Bread at Home?

Interested in trying your hand at making classic New England brown bread? There are many ways to create this beloved bread at home without resorting to canned versions. For instance, this recipe by RAINVILLE uses small coffee cans as the baking vessel. Instead of searching for canned bread recipes, try looking for Boston brown bread recipes to discover a variety of results.