Event: Gion Matsuri Festival in Kyoto, Japan

When is the ideal time to visit Japan? It depends on what you want to experience. Visit in spring for the stunning cherry blossoms or in winter for the Sapporo Snow Festival. Yet, July is the month to be there for the Gion Matsuri celebration.

The Origins of Gion Matsuri

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There’s a poignant tale behind this grand festival. In 869, a devastating plague swept through, claiming countless lives. To ward off further misfortune, the Japanese people organized the Gion Matsuri ceremony to honor the spirits of those who succumbed to the disease.

In addition to soothing the spirits, the ceremony was also a prayer to the healing deity, Susanoo no Mikoto, for relief from the plague. Eventually, after the ritual was conducted, the illness began to wane.

Since that time, the Japanese have celebrated this ceremony each year to express their gratitude to Susanoo no Mikoto for his blessings.

Highlights of the Gion Matsuri Festival

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On July 10, the mikoshi (the portable shrine for the Shinto deity featured in the festival) is cleansed, and the yamaboko floats are assembled. From July 14 to 16, a grand procession of yamaboko takes place, accompanied by food, drink, souvenir stalls, and carnival games.

Additionally, fairs are hosted at the residences of prominent business families along the main road of Karasuma-dori, showcasing treasured items that reflect the pride of the homeowners.

The centerpiece of the Gion Matsuri is the yamaboko procession, along with the transport of three mikoshi through the streets of downtown Kyoto. At the end of July, the mikoshi is returned to the shrine for washing. The Gion Matsuri concludes with a closing ceremony known as Nagoshimatsuri.

Check out: 5 Thrilling Day Trips from Kyoto and How to Reach Them

Gion Matsuri Festival in 2023

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The Gion Matsuri festival takes place in Kyoto from July 1 to July 30, 2023. For an entire month, both tourists and locals can revel in the festivities.

Gion Matsuri is one of Kyoto's three major festivals, celebrated collaboratively by Ayatokunaka Shrine and Yasaka Shrine. Be sure to visit these shrines while you're in Kyoto for the festival.

Simplify your trip to Japan by booking tickets and accommodations through the Mytour app. With Mytour, you can select from a variety of hotels and inns conveniently located near the Gion Matsuri celebrations.