Visit these hidden European cities you shouldn’t miss

For both newcomers and seasoned travelers to popular European cities like Barcelona and Amsterdam, there’s always a wealth of new restaurants, attractions, and exhibits to explore.

While returning to a beloved destination is perfectly fine, considering some of Europe’s lesser-known cities can offer a fresh perspective.

These cities might not be completely off the radar — you’ve likely heard of them — but they tend to be less crowded and more budget-friendly compared to their famous counterparts.

We’re not suggesting you skip the iconic cities, landmarks, and attractions. Our idea of "go here, not there" aims to highlight more affordable, lesser-known, or underrated options to complement the well-loved favorites rather than discourage you from visiting them.

Here are some European cities worth considering for your next city escape.

Trade Barcelona for Madrid to soak in authentic Spanish culture

Often overshadowed by coastal destinations like Marbella or Barcelona, Madrid offers travelers a rich tapestry of authentic Spanish cuisine and culture in an urban setting.

Madrid's golden triangle is a haven for art lovers, boasting some of Spain's most renowned museums, including the Prado (classical Spanish art), the Reina Sofia (modern Spanish art), and the Thyssen-Bornemisza (a diverse collection of both international and Spanish art).

The heart of the city, known as El Madrid de Los Austrias (largely constructed during the Habsburg Dynasty), is perfect for pedestrians who wish to stroll through the historic center, admiring stunning architecture and absorbing Madrid's unique atmosphere: a blend of relaxed, small-town charm with vibrant big-city energy.

For the finest in Spanish cuisine, look no further than Madrid, where you can enjoy everything from budget-friendly lunch specials at family-run restaurants to Michelin-starred dining, as well as Serrano ham and local cheese at the city’s bustling food markets.

The cherry on top? Madrid is one of western Europe's sunniest and most budget-friendly capitals, allowing you to experience food and attractions at any price point while basking in nearly perpetual sunshine.

Skip Dubrovnik and discover the coastal gem of Zadar for a more serene experience.

Dubrovnik's walled city stands as one of Croatia's top attractions. However, in recent years, it has transformed into a bustling spectacle, with countless tourists flooding the medieval streets, particularly day-trippers from cruise ships.

Though Zadar may lack the famed "Game of Thrones" filming sites and the buzz that surrounds Dubrovnik, this walled coastal city offers a similarly stunning experience in a much more peaceful setting. With historical sites dating back centuries, including 12th-century fortifications and various churches, Zadar captures the charm of Dubrovnik without the throngs of visitors.

Be sure to experience the distinctive Sea Organ, a musical installation that creates melodies as the waves wash over its marble steps, thanks to tubes beneath that transform water's motion into sound.

Zadar features the popular Kolovare beach, where both locals and visitors can bask in the sun on its pebbly shores. For breathtaking beaches, take a boat to the nearby Kornati archipelago, which consists of over 100 islands, 89 of which are designated as protected areas within Kornati National Park.

If you're a wine lover, skip Bordeaux and explore Nantes instead.

Bordeaux is renowned as a global wine capital, but if you're seeking a unique experience, consider Nantes, located at the gateway to the Loire Valley.

The Loire Valley boasts nearly 70 AOCs (Appellations d'Origine Contrôlées) and thousands of winemakers, making it one of the premier destinations for wine tasting in France. However, wine isn't the only gem to explore in this region.

This area is also dotted with hundreds of castles, many of which offer tours and the chance to stay overnight or enjoy wine tastings. Numerous wineries feature on-site castles, and many castles also house wineries. The Loire Valley encompasses four subregions, with the closest to Nantes being Pays Nantais, renowned for its Muscadet, a dry white wine.

Nantes, often referred to as the French Venice, is often underestimated. The city is crisscrossed by the Erde River, the Nantes-Brest Canal—which connects Nantes to Brest—and the Loire River, which meanders through the city, splitting and merging to create the Ile de Nantes.

From the historic Bouffay quarter to the picturesque riverside and whimsical attractions in the shipyard on the Ile de Nantes, including the iconic Giant Elephant, Nantes offers fun for the entire family. It is also the birthplace of Jules Verne, and fans can explore the Jules Verne Museum during their visit.

Instead of heading to Lisbon, consider Porto, one of Europe's hidden gems.

While Lisbon, Portugal's capital, is a delightful destination with its coastal charm, affordable dining, stunning architecture, and charming tram system, if you're after a unique Portuguese experience, journey north to Porto, known for its vibrant tiled buildings that adorn steep streets.

Porto offers attractions that set it apart from Lisbon. The Douro River flows through the city, separating it from Vila Nova de Gaia, where you can find numerous Port wineries that welcome visitors for tours and tastings, accessible by foot or via a scenic cable car ride down the hill.

Crossing the iconic Dom Luis I Bridge is an experience in itself. You can stroll across the expansive double-deck bridge from either level, drive underneath, or take the metro that traverses the upper deck.

Bibliophiles must visit Livraria Lello, renowned as one of the most stunning bookstores globally. There’s a nominal entry fee, which is waived if you purchase a book. Additionally, Harry Potter fans should stop by the elegant Majestic Cafe, where J.K. Rowling is said to have spent many rainy days crafting her stories.

Instead of traveling to Venice, opt for Milan, where you can enjoy canals and high fashion.

While Venice is an enchanting city of canals, it can be overcrowded and pricey. Instead, why not explore Milan?

Milan may surprise you with its vibrant Navigli district, where picturesque waterways are flanked by trendy shops, restaurants, and bars. On pleasant days, meandering through Navigli's streets while enjoying drinks and snacks is a delightful way to soak in the city's local vibe. It's also a romantic spot to unwind along the canals with someone special.

You’ve likely heard of Milan's iconic Duomo, Italy’s largest cathedral, which is truly awe-inspiring. Close by, explore a mix of small boutiques and renowned designer stores. Even if you don’t purchase anything, take a moment to appreciate the stunning surroundings.

The people-watching in this area is exceptional, as many locals are among the most fashionable in Italy. For a refreshing escape, visit Sempione Park and Sforzesco Castle, two hidden gems that many tourists tend to overlook.

For a deeper connection with nature, Milan is conveniently located near Italy's most beautiful lakes. Consider visiting the less-crowded and more affordable Maggiore, Lugano, Orta, Iseo, and Garda lakes instead of the popular yet pricey Lake Como.

Instead of Amsterdam, consider Rotterdam for a modern urban getaway.

Often dubbed Europe's "capital of cool," Rotterdam boasts a stunning contemporary skyline, a vibrant art scene, and an array of trendy co-living and co-working spaces, as well as boutique hotels and hostels.

Art lovers will find much to explore, from the classic collections at Museum Boijmans Van Beuningen to the Kunsthal Rotterdam, which hosts a rotating selection of temporary exhibitions.

In fact, the entire city of Rotterdam serves as an open-air museum, showcasing street art along West-Kruiskade and 1e Middellandstraat, alongside outdoor sculptures by renowned artists such as Rodin, Henry Moore, and Picasso.

For a self-guided art experience, download the Rotterdam Routes app and embark on the art and poetry tour. This app will lead you to various outdoor monuments and sculptures, accompanied by a poem that complements each artwork.

Save your loyalty points and opt for affordable cash rates to stay at distinctive accommodations like Stayokay Hostel. Here, you can sleep in the renowned cube houses, the SS Rotterdam—a former cruise ship now permanently moored—or the Hotel Not Hotel, featuring whimsical rooms like a giant cuckoo clock or a candy house.

Instead of Prague, consider visiting Bratislava for a taste of Bohemian charm.

Once upon a time, Prague was deemed off the beaten path and budget-friendly. While it's still not the priciest city in Europe, it has become noticeably more expensive and crowded in recent years.

Budget-conscious travelers seeking a more authentic Eastern European experience—akin to what Prague once offered—should look into Bratislava, the capital of Slovakia, which is approximately 13% less expensive than Prague.

While Prague boasts a larger size and more well-known attractions, Bratislava is perfect for those who prefer a relaxed atmosphere with a beer in hand, away from throngs of tourists. Nestled on the Danube River, it lies at the edge of both the Austrian and Hungarian borders, making it an ideal stop when visiting Vienna, which is only an hour away by train or car.

Bratislava's charming old town is compact yet delightful to wander through, featuring stunning architecture and cobblestone streets. Don’t miss Kapitulska Street, known for its picturesque buildings. Key landmarks include Michael's Gate, the medieval entrance to the old town, the gothic St. Martin's Cathedral, and Bratislava Castle.

Like Prague, the city features notable outdoor sculptures, including The Man at Work and Hans Christian Andersen.