New Road Hotel

8.6
Excellent
(776 reviews)

103-107, 103 New Rd, London E1 1HJ, United Kingdom

+44 20 3019 8710

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Hotel Description

New Road Hotel, located at 103-107, 103 New Rd, London E1 1HJ, United Kingdom, offers a distinctive and vibrant experience in the heart of London’s East End. Situated in a lively area that’s rich in history, the hotel is surrounded by a mix of curry houses, bustling Asian food markets, and historical sites such as the Whitechapel Gallery and Jack the Ripper tours. This former textiles factory has been transformed into a trendy, industrial-chic boutique hotel, with a unique design that combines raw, exposed brickwork with contemporary decor to create a warm, inviting atmosphere. Guests can expect a blend of modern amenities, stylish accommodations, and proximity to some of London’s most iconic attractions. The hotel’s location makes it an ideal base for those looking to explore the cultural and historical richness of this vibrant district, while being just minutes away from transport links that offer easy access to the rest of London. Whether you're here for business or leisure, New Road Hotel delivers a memorable stay with its stylish design, great service, and an unbeatable location.
The rooms at New Road Hotel are designed to provide maximum comfort and relaxation, offering a sleek and modern ambiance with all the necessary amenities for a restful stay. The industrial-chic style carries through into the guest rooms, which feature exposed brick walls, creating a rustic yet sophisticated feel. Each room is equipped with essential modern conveniences such as free Wi-Fi, flat-screen TVs, and rainfall showers, ensuring that guests have everything they need to feel right at home. Some of the rooms are even more luxurious, featuring lofts, private terraces, and whirlpool tubs, either indoor or outdoor, making them the perfect choice for guests looking for an extra touch of comfort. Vending machines offering complimentary tea, coffee, and hot chocolate provide additional convenience. The rooms are designed not only for comfort but also for style, ensuring that guests can unwind in a space that’s both functional and aesthetically pleasing.
The hotel also offers a range of special amenities designed to cater to guests’ diverse needs. The trendy steakhouse serves a variety of delicious dishes, while the bar hosts live music, creating a vibrant and lively atmosphere for those looking to relax with a drink after a day of sightseeing. For guests seeking a more casual experience, there is a vibrant café with an extensive cereal menu, perfect for a light bite or an energizing breakfast. Other unique amenities include a pool table, a library, and a terrace with yoga mats and fitness equipment, offering a variety of options for relaxation and recreation. Whether you’re looking to unwind with a good book, enjoy a game of pool, or take part in a yoga session on the terrace, New Road Hotel provides an inviting environment that caters to both relaxation and fun.
Accessibility is a key feature of New Road Hotel, with excellent transportation links nearby making it easy for guests to get around the city. The hotel is only a short 6-minute walk from Whitechapel Tube Station, offering direct access to key areas of London. If you’re arriving by air, you’ll find easy access to major airports, with London City Airport just a 20-minute taxi ride away. For guests traveling further afield, Heathrow and Gatwick airports are easily reachable by public transport, taking approximately 49 minutes and 1 hour 11 minutes respectively. The convenient location of the hotel allows guests to explore the rest of London with ease, making it an excellent choice for both business and leisure travelers.
Health and safety are a top priority at New Road Hotel, and the hotel has implemented a range of measures to ensure the well-being of all guests. With a smoke-free environment and a front desk offering concierge services, guests can expect a safe and comfortable stay. Additional amenities like full-service laundry, baggage storage, and doctor-on-call services further ensure that guests’ needs are met during their stay. With a dedicated focus on guest safety and satisfaction, New Road Hotel is committed to providing a worry-free experience for everyone.
When staying at New Road Hotel, guests have the opportunity to engage with the local culture and enjoy a wide variety of activities both within the hotel and in the surrounding area. Guests can participate in tours such as the famous Jack the Ripper tour or visit the Whitechapel Gallery to explore contemporary art. For those interested in history, the Tower of London, a 7-minute drive away, offers a glimpse into the rich and bloody history of the city, while the iconic Tower Bridge is just an 8-minute drive from the hotel, providing panoramic views of the Thames. Other notable attractions include St. Paul's Cathedral, The Shard, and Tate Modern, all within easy reach from the hotel. Guests can also explore the nearby Brick Lane, famous for its shops, restaurants, and vibrant street art scene.
Dining options around New Road Hotel are diverse and plentiful, with several renowned restaurants located within walking distance. Mr. White’s English Chophouse, just a minute away by taxi, offers classic English fare in a stylish setting. For a more adventurous culinary experience, Dragon's Den Oriental Kitchen, also just a minute from the hotel, serves authentic Asian cuisine. Olives and Oregano offers Mediterranean dishes and is just a short taxi ride away, while Needoo Grill and Tayyabs provide delicious Pakistani and Punjabi cuisine respectively, each offering a unique dining experience within close proximity to the hotel. Whether you're craving traditional English dishes or seeking something more exotic, the restaurants near New Road Hotel provide an array of dining options to satisfy every taste.
In conclusion, New Road Hotel offers a perfect blend of comfort, style, and convenience in a vibrant area of East London. With a range of modern amenities, stylish accommodations, and proximity to top attractions, it’s the ideal choice for anyone visiting London. Whether you’re here for business, leisure, or a special occasion, the hotel invites you to experience its exceptional offerings and enjoy a memorable stay in the heart of one of London’s most exciting districts.

The Most Outstanding Trait

1. Featured in 15 Beautiful Boutique Hotels in East London - Cool Lodgings in London's Hipster Central

2. 7 min drive to the Tower of London

3. Some guests disliked the air conditioning

4. 6 min walk to nearest public transit

5. Guests liked the service, which has a concierge

6. Guests mentioned hot tubs 16 times

7. Guests mentioned 'Billiard table' 12 times

8. The hotel has a game room


8.0 Excellent

Location rating

Top sights

Tower of London
7 min
Tower Bridge
8 min
St. Paul's Cathedral
14 min
The Shard
17 min
Tate Modern
18 min

Nearest locations

Mr. White’s English Chophouse London Whitechapel
1 min
Dragon's Den Oriental Kitchen
1 min
Olives and Oregano London
1 min
Needoo Grill
1 min
Tayyabs
1 min
Tara Taree Street Food
1 min
Alhambra Restaurant
1 min
Makkah Grill
1 min
See more Interesting locations

Good to know

Check-in15:00
Check-out11:00
Location rating8.0
Nearest airportLondon City Airport
Travel time to airport20 min

Nightly price (Only for reference price for sample day)

Check-in: Thu, Dec 05
Check-out: Fri, Dec 06
    Official Hotel

    $157

    Booketta

    $121

    PrimaStay

    $122

    Stayforless

    $122

    Vio.com

    $124

    Dinogo.com

    $124


Location

103-107, 103 New Rd, London E1 1HJ, United Kingdom

Airports:

Heathrow Airport

Transit: 49 min

Taxi: 1 hr 8 min

London City Airport

Taxi: 20 min

London Luton Airport

Transit: 1 hr 6 min

Taxi: 1 hr 17 min

London Stansted Airport

Taxi: 50 min

Transit: 1 hr 22 min

London Gatwick Airport

Transit: 1 hr 11 min

Taxi: 1 hr 19 min

London Southend Airport

Taxi: 1 hr 1 min

Transit:

Whitechapel

Walking: 6 min

Highbury & Islington

Taxi: 23 min

Walking: 1 hr 11 min

Old Street

Taxi: 11 min

Walking: 37 min

Charing Cross

Taxi: 21 min

Walking: 1 hr 10 min

Tottenham Court Road

Taxi: 23 min

Walking: 1 hr 16 min


Nearby locations

8.0

Excellent Location

Whitechapel

Lively area with curry houses, an Asian food market, Jack the Ripper tours & Whitechapel Gallery.

Top Attractions

Top Restaurants


Amenities and Facilities

Activities

Bicycle rental

Game room

Languages spoken

English

French

German

Italian

Portuguese

Spanish

Accessibility

Accessible

Accessible elevator

Food & drink

Restaurant

Bar

Breakfast

Vending machines

Wellness

No fitness center

No spa

Doctor on call

Pools

No pools

No hot tub

Rooms

Air conditioning

Pets

No pets

Parking & transportation

No parking

Services

Front desk

Baggage storage

Concierge

Full-service laundry

Elevator

Housekeeping

Policies & payments

Smoke-free property

Credit cards

Debit cards

NFC mobile payments

Business & events

Meeting rooms

Bathrooms

Private bathroom

Bathtub in some rooms

Shower

Children

Kid-friendly

Internet

Wi-Fi

Wi-Fi in public areas


Reviews

100% reviews from partners and customers booking on Dinogo

7.6

10 reviews

Wonderful
4
Excellent
3
Good
1
Below Average
1
Not Good
1
Cover Image for N Aziz

N Aziz

5/5
Stayed here on my wedding night. Booked the Jacuzzi roof top room. Room & service was 10/10. Although they don't offer a concierge service the 2 guys at reception helped with luggage and we were checked in very quickly and pretty much went straight to our room which the help of the staff carrying our luggage.We were given complimentary drinks and late check out, which was very nice of them.Thank you to the guys at reception, we'll be visiting again for sure!

s

soinic

4/5
LOCATION: Whitechapel, eastend : a large Bangladeshi Muslim community with their restaurants, mosques, markets etc . Real change of scenery from other areas where we have stayed in beautiful London. …

ms

matt s

4/5
Really enjoyed my 1 night stay. Good value for money. I think the hotel is trying really hard and staff were super friendly.  …

P

Princesshan_212

2/5
Upon arrival, check-in was delayed due to a large group ahead of me. While the staff at the desk were friendly, it was frustrating after a long day. …

Cover Image for soyeb34

soyeb34

5/5
Amazing experience at this place! Very friendly front staff especially Shaun who looked after us from the moment we checked to check out. Amazing room, spacious clean and tidy. Jacuzzi is on point and roof terrace is lovely with lovely views.Easy access via public transport with attractions round the corner. Would definitely stay again. Credit to the whole team at New Road Hotel. A****

KG

Kagan G

4/5
I loved this hotel! It’s not in the loveliest area of London but it’s tucked away and inside it’s absolutely gorgeous. The staff were really friendly and we were given a voucher for money off Mr Whites which is on site. …

Cover Image for Noelle

Noelle

5/5
Gilbert and Annan were amazing receptionists!!! I was truly taken care of so well during my trip here and I am very happy with how my stay went. I highly recommend this hotel for solo travellers and to anyone who wants to be close by to the touristy parts but not in the bustle of London - very cool space and great service - a restaurant in the lobby too with amazing house red wine!

Cover Image for Sidibé Sy

Sidibé Sy

5/5
Very good hotel. Ideal location 5 minutes from the metro. Clean room, quite sufficient space and a very large bed. Very friendly staff, special mention to the staff at reception day and night, very friendly and accommodating. I would return to this hotel without hesitation.

Room 4

Service 4

Location5

Cover Image for Mim’s F

Mim’s F

3/5
Ok location- bare in mind it will be loud when you stay in this hotel.Staff was ok.Overall the hotel was ok.My only issue was my bedding.It was not changed as there was hair left, stain marks basically smelled of someone else's BO! It was so filthy taht even mattress protector was yellow of how bad it was.I was accused of using the bed even though we just arrived left our bags and went out.The staff tried to make it seem I was making it up, saying I should have said sonethjng before I left. How if we didn't even use the bed?The impression I got was of not wanting to take accountability and trying to shift the blame.Was I offer any compensation or refund as stated by the Consumer Rights Act 2015 in the case of a service not being performed with the reasonable care and skill? Nope!Instead they send someone whose jobs is not room service, that was not trained to do so.Not to put the blame on this poor man.

DS

Dylan S

1/5
Prior to arriving I requested early check-in and was informed this would be allowed only if the room was available when I showed up. …